Adult entertainment conglomerate Naughty America Productions is exploring blockchain for digital rights management using technology from Switzerland-based DECENT to pilot a "next generation video content distribution platform".

Naughty America is apparently an industry leader when it comes to innovation; their Virtual Reality (VR) content already works on Samsung Gear VR, Oculus including Vive and they already have their own VR headset, a variation on the Google cardboard headset. Whether it is interactive motion-controlled video, biofeedback, 360 or 3D video, the adult entertainment industry is right up to speed with the commercialisation of new technologies, the firm declared in a statement.

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The aim of this collaboration is to create a next generation content distribution platform in the adult video industry – which is plagued by illegal content sharing and concerns about privacy - set a new bar in the future of digital content distribution systems using digital video fingerprinting and by bringing in blockchain technology for Intellectual Property (IP) protection and privacy into the current technology mix, it said.

Ian Paul, CIO of Naughty America, said: "Fighting piracy and protecting privacy are key priorities for Naughty America. Decent offers us the ability to accomplish both at the same time due to the technology's level of security, transparency, and inalterability of records."

Video and music production and distribution companies across the world are constantly trying to find an effective solution to copyrights infringement. A solution that would ensure protection of their business and clients while being interesting for their customers and audience. As such the video content industry needs more blockchain and similar solutions.

Digital video fingerprinting is a process in which a software identifies unique components of a video file that serve as its "fingerprint". The technology uses characteristic features such as motion changes, colour or key frame analysis for identification. As a result of the unique approach that DECENT's underlying technology implies each piece of content will be tracked and secured in the network from the moment it is created and uploaded, effectively preventing piracy on the network.

"In comparison to what is widely used today – hash coding, can only determine a completely equal or unequal file, the DECENT system will distinguish between genuine and copied content using detailed analysis of file's characteristics," said Matej Boda, co-founder of DECENT. "We look forward to exploring the huge potential of Blockchain technology in combination with current industry solutions along with Naughty America in the upcoming pilot project."

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