McDeathstar: McDonald's unveils new grey, 'dystopian' uniforms and the internet is not lovin' it

McDonald's recently unveiled new monochrome uniforms for its employees in various shades of grey. And, it didn't take long for social media to mercilessly respond with a barrage of hilarious memes, jokes and comments, comparing the new outfits to something that Darth Vader would approve of, rather than the gleeful Ronald McDonald.

The fast-food giant collaborated with celebrity fashion designer Waraire Boswell and UK-based designer Bindu Rivas to launch two new contemporary uniform collections - WARAIRE for McDonald's and Timeless Elements.

"Our new collections focus on comfort, fit, functionality and contemporary professionalism, delivering a uniform that crew and managers will feel comfortable to work in and proud to wear," McDonald's Senior Director of HR Jez Langhorn said in a statement.

The company said the new collections were created based on feedback from restaurant employees and customers. It claimed that over 70% of staff it surveyed felt the new outfits "provide a modern image that they would be proud to wear." The new uniforms will be launched across its 14,000 US restaurants.

"As a former McDonald's crew member myself, I understand the design and functionality needs of the next generation of McDonald's uniforms," designer Boswell said. "I was personally inspired to design a look and feel that gives restaurant employees a greater level of confidence."

However, some internet users compared the new uniforms to outfits they would expect to see in a dark and bleak dystopian world or in sci-fi films like Star Wars or The Hunger Games. Others said the popular fast food chain's employees could now be mistaken for employees at the Death Star.

"Do the new #McDonalds uniforms remind you of #StarWars Imperial officers? 'I find your lack of fries disturbing'," one Twitter user wrote.

Another tweeted: "As if commercial fast food was depressing enough, now @McDonalds presents uniforms as grey and bleak as their food. #CanYouSay1984."

"I like the new @McDonalds uniforms, but I'm a pretty bleak person myself," one user tweeted.