Amazon Prime Day: Best UK deals including PS4, Xbox One, Kindle, smart TVs, laptops and games

Amazon celebrating 20th birthday with Prime Day — Amazon is celebrating its 20th birthday with Prime Day - here are some of the best deals we've seen on Amazon UK Amazon

Amazon is turning 20 years old and to celebrate, it has slashed the prices of many popular items on its website for just 24 hours, on 15 July.

You can only make use of the offers if you are an Amazon Prime customer living in either the UK, US, France, Italy, Germany, Spain, Canada and Japan.

If you are not a Prime member at the moment, you can sign up for a one-month free trial, or if you are a student, you can get a six-month trial, and then pay half the price of a usual Prime monthly membership thereafter.

How do the deals work?

There are two types of deals running during Amazon Prime Day: Lightning Deals and Deals of the Day.

Lightning Deals are special deals that work similar to Groupon offers, so they run out within a set amount of time after Amazon's set quota of discounted copies of a specific product have all been snapped up.

There are thousands of these offers on the website and they can last for any amount of time from 10 minutes to two hours.

Then there are the Deals of the Day, which are exclusive offers for more expensive items that will last until the end of the 24-hour period, although currently some of the times listed on Amazon are ending between half an hour to 15 minutes before midnight on 15 July.

Here is our round-up of some of the best 24-hour-long deals we have seen on Amazon UK that are on until tonight:

Video game consoles on offer (until 11.45pm BST)

PS4 1TB — The box for Sony's 1TB PS4 Sony

PlayStation 4 (1TB), PlayStation TV and Destiny
£329 (usually £380.85)

Xbox One 1TB with Halo: The Master Chief Collection and Extra Wireless Controller
£329 (usually £400.71)

Amazon electronics on offer (until 11.45pm BST)

Kindle 6in Glare-Free Touchscreen Display, Wi-Fi
With ads: £39.99 (usually £59.99)
Without ads: £49.99 (usually £69.99)

Amazon Fire TV Stick
£19 (usually £35)

Fire HD 7, 7in HD Display, Wi-Fi, 8GB
With ads: £59 (usually £119)
Without ads: £69 (usually £129)

Fire HD 7, 7in HD Display, Wi-Fi, 16GB
With ads: £79 (usually £139)
Without ads: £89 (usually £149)

Video games and software on offer (until 11.59pm BST)

Far Cry 4 Ubisoft

Far Cry 4 – Standard Edition (PC Download)
£21 (usually £29.99)

Assassin's Creed: Unity (PC Online Game Code)
£21 (usually £29.99)

The Crew Standard Edition (PC Online Code)
£17.49 (usually £24.99)

Assassin's Creed Rogue (PC Download)
£17.49 (usually £24.99)

The Sims 4 - Standard Edition (PC Code - Origin)
£24.99 (usually £33.49)

FIFA 15 (PC Code - Origin)
£12.49 (usually £24.99)

EVE Online Core Starter Pack (Online Game Code) £3.74 (usually £14.99)

EVE Online Premium Edition (Online Game Code) £19.99 (usually £39.99)

Norton Security 2.0, 1 User - 5 Devices, 12 Month (PC/Mac Download - Online Code)
£19.95 (usually £24.99)

Adobe Photoshop Elements 13 & Premiere Elements 13 Bundle (PC Download)
£39.99 (usually £80)

What stuff can I get on Lightning Deals?

There are a lot of varied items you can get on Lightning Deals but we are not going to link to them as they end very quickly.

So far, we have seen everything from smart TVs, to Bose earphones, Ed Sheeran CDs, perfume, toys, speakers, cosmetics and luggage being offered and claimed in mere minutes on deals.

However, we have been able to compile a list of Lightning Deals that will start at set times today, so you can get prepared. No prices are listed but the discounts are usually between 20-40% off for this type of deal: