Apple has reclaimed the world's most valuable brand title from Google, according to the latest Millward Brown's annual Brandz report.
Driven by the success of the iPhone 6 and 6 Plus, Apple's brand value soared 67% to $247bn in 2015, according to the report. Meanwhile, Google's value rose 9% year over the year to $174bn.
The third on the list dominated by tech firms is Microsoft, whose value rose 28% in 2015 to $116bn, followed by IBM at $94bn and Visa at $92bn. Telecom services provider AT&T came in at number five with an $89bn value.
Given below is a chart from Statista, providing details about the top 10 brands in 2015.
