Apple reclaims world's most valuable brand title from Google
Apple has reclaimed the world's most valuable brand title from Google, according to the latest Millward Brown's annual Brandz report.
Driven by the success of the iPhone 6 and 6 Plus, Apple's brand value soared 67% to $247bn in 2015, according to the report. Meanwhile, Google's value rose 9% year over the year to $174bn.
The third on the list dominated by tech firms is Microsoft, whose value rose 28% in 2015 to $116bn, followed by IBM at $94bn and Visa at $92bn. Telecom services provider AT&T came in at number five with an $89bn value.
Given below is a chart from Statista, providing details about the top 10 brands in 2015.
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