Black Friday 2015 is going to be more manic than previous years, with mobile deals playing a bigger role, according to the chief executive of shopping website Styloko.

Taking place the day after the US celebration of Thanksgiving, this year's Black Friday falls on 27 November. As well as bargains being offered in physical stores, a number of online retailers will offer deals on the day in both the UK and the US.

Shannon Edwards, the CEO of Styloko, told IBTimes UK that this year's sales would not only be bigger than ever before, but would also see shopping on mobile devices feature prominently.

"This year's Black Friday is probably going to be more manic. I think where UK consumers last year thought, 'Wow, I've found a deal online in the US', now they're looking for it," she said.

"Mobile is going to play a much more significant role. We've been told by retailers that they're going to put deals exclusively on mobile to try and drive traffic there. So [this year will] now be multi-device and multi-country. It's no wonder the shipping companies are getting worried."

IBTimes UK will bring you the latest on Black Friday and Cyber Monday deals between now and the end of November.

More about Black Friday 2015
Black Friday