This weekend tens of thousands of video game enthusiasts will descend upon London's Earls Court to sample the finest games awaiting release over the next few months.
Call of Duty, Far Cry and Assassin's Creed have the longest queues as console manufacturers Sony, Microsoft and Nintendo gather huge crowds of their own at their own areas of the show floor.
We popped across London to see what all the fuss is about, and asked a few attendees what they've been playing and what they've enjoyed most.
