Hallmark sells transgender transitioning cards: 'You're becoming who you've always been'
A Twitter user spotted the card at her local store.
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Looking for the perfect card to send to a friend who is transitioning? Hallmark has the card for you.
Librarian Renata Sancken spotted the card at a CVS store in the US, underneath the section "Encouragement: Transgender/transitioning".
Sancken posted a picture of the card to Twitter, saying it was the first time she had seen one.
She tweeted: "I've never seen Hallmark cards for gender transitioning before! Capitalism triumphs over hate??"
Hallmark tweeted back: "Love always wins."
Sold by Hallmark in the US, it features a green butterfly with the words: "You're becoming who you've always been."
Inside, the card reads: "How wonderful is that?"
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It is currently the only transitioning card sold by Hallmark and appears to be only available in the US – but there are other similar cards available under the "you might also like" section.
The site Cafepress.co.uk sells a number of transgender transitioning cards in the UK.
I've never seen Hallmark cards for gender transitioning before! Capitalism triumphs over hate?? pic.twitter.com/GFn1EY6YoA
— Renata Sancken (@renatasnacks) 11 May 2017
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