Indian businessman Sevenraj
Indian businessman Sevenraj who has a fixation for the colours red and white poses outside his residence in Bangalore. Getty Images

Meet 52-year-old, Bangalore businessman, Sevenraj, who has painted his world red and white. From his office and his house, to his car and his shoes, Sevenraj's world is two-toned.

The fetish, that started off as a way of branding his real estate agency, soon took over his life, his home and his family.

Indian businessman Sevenraj
Indian businessman Sevenraj (C, Seated), who has a fixation for the colours red and white, poses along with his family, wife Pushpa (C, Standing), son Bharath Raj (L) and daughter Maneesha (R) at their residence in Bangalore. Getty Images

Sevenraj's house, office, cars, clothes and utensils, including his toothpastes and toothbrushes, are all in shades of red and white, and his family only dresses in the two colours on social gatherings.

Indian businessman Sevenraj
A collection of red and white pairs of shoes stand in row at the residence Indian businessman Sevenraj. Getty Images

He was the seventh offspring and hence acquired the name, 'Sevenraj', which drives his other fetish, for the number '7', as reported by Mangalore.

Sevenraj has learnt seven languages and uses the number seven for his cars and mobile numbers.

He has been cited in India's Book of Records under the 'Strange but True' category.

Indian businessman Sevenraj
Indian businessman Sevenraj (L) who has a fixation for the colours red and white has his tie adjusted by his wife Pushpa at their residence in Bangalore. Getty Images
Indian businessman Sevenraj
In this photograph taken on July 26, 2014, 16-year-old Maneesha (R) and 42-year-old Pushpa, respectively the daughter and wife of Indian businessman Sevenraj , who has a fixation for the colours red and white, share a conversation in the kitchen at the family's residence in Bangalore. Getty Images
Indian businessman Sevenraj
Indian businessman Sevenraj who has a fixation for the colours red and white works in his office in Bangalore. Getty Images
Indian businessman Sevenraj
Indian businessman Sevenraj who has a fixation for the colours red and white poses outside his office in Bangalore. Getty Images
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