As we all know, Kourtney Kardashian is an established entrepreneur apart from being a famous TV personality. She took to Twitter to launch her new non-toxic feminine wash line. She said, "Keep your yoni healthy with these non-toxic feminine washes that won't harm your hoo-ha." Her use of the word "hoo-ha"was criticised by some of her followers.

Kardashian's lifestyle website, Poosh, promises to be "the modern guide to living your best life." Some fans thought that it would be more appropriate to use the word vagina instead of tiptoeing around it by saying "hoo-ha."

Keep your yoni healthy with these non-toxic feminine washes that won’t harm your hoo-ha. Shop our picks for keeping things fresh down there: https://t.co/7YDJwMcLqM#pooshtheboundaries pic.twitter.com/mUPA5M8O1K

— Poosh (@pooshdotcom) August 22, 2019

InStyle reported that her Twitter fans have termed it as a G-rated vocabulary. They thought it was childish and unnecessary. The word vagina is perfectly acceptable to be used in public. Thankfully, the website uses the actual word instead of "hoo-ha".

An angry Twitter user wrote, "The fact you can't even say vulva or vagina to advertise little more than a gimmick is enough of a red flag to just stick with good old fashioned soap and water." Another comment read, "If you're too embarrassed to say vagina, then why are [sic] selling worthless products for them? The vagina doesn't need anything to keep it fresh." Some even said that she is spreading the "patriarchy narrative" by hiding the real word under "hoo-ha."

The fact you can’t even say vulva or vagina to advertise little more than a gimmick is enough of a red flag to just stick with good old fashioned soap and water.

— Ⓣ•Ⓞ•Ⓡ•Ⓔ 🎨 (@atinymew) August 22, 2019

If you’re too embarrassed to say vagina, then why are selling worthless products for them? The vagina doesn’t need anything to keep it fresh.

— 🏳️‍🌈Social Justice Paladin❤️💛💙 (@koinosuke) August 22, 2019

Her promotion went against her and gave some bad publicity for her new product. One Twitter user also pointed out that "Hoo-ha" is a Brit slang and means completely different from what she is trying to promote.

hoo-ha? Grown women aren't toddlers. And hoo-ha is Brit slang that means something completely unrelated.

It's a no from me, dawg.

— Sally Tubello (@sallyjaybird) August 22, 2019

A few days back, she was praised for posting a picture on Instagram showing off her stretch marks. After such a bold and natural gesture, fans weren't expecting "hoo-ha" from her, instead they would have loved if she had been as all-natural as she was in her post.

Kourtney Kardashian
Kourtney Kardashian attends the premiere of 'The Promise' at the Chinese theatre in Hollywood, on April 12, 2017 Getty