LG to unveil its new Super UHD TV series at CES 2016

LG's Super UHD smart TV lineup comprising 4K Ultra HD TVs will be unveiled at the Consumer Electronics Show in Las Vegas from 6-9 January. Select models of the TV will start shipping in early spring 2016 in the US; there is no word on the availability in other markets.

The company has also teased its first "production-ready" 8K Super UHD TV measuring 98in. The company plans to start shipping the set in the second half of 2016. The announcement comes after reports suggested that LG would lower its focus on hardware features and pay more attention to the content of its smart TV lineup.

The Super UHD series comes in different screen variants such as UH9500, ranging from 55-86in, UH8500 ranging from 55-75in and UH7700 featuring 49-65in. Crafted into LG's flat ultra slim design, these Super UHD series TVs pack LCD/LED screens, expanded colour capabilities and sound enhancement features such as high dynamic range (HDR).

The Super UHD series boasts IPS display featuring technologies such as True Black Panel that minimises refection and enhances contrast ratio, and contrast maximiser for advanced picture quality for wide viewing angles. The TVs also incorporate Colour Prime Plus for enhancing colour production. Another key feature is Billion Rich Colours that enable the TVs to render a billion possible colour variations.

LG's UHD TVs will run its native webOS version 3.0 which the company recently unveiled. The upgraded version of the smart TV OS combines enhanced mobile connectivity, remote features and other content options including streaming HDR.

Brian Kwon, president and CEO at LG's Home Entertainment Company, said: "We're confident our newest HDR-enabled SUPER UHD TVs in 2016 will generate much excitement not only in the industry, but also with consumers in general. We are the only company with a dual strategy focused on both OLED and IPS TV technologies and this is proof that we are not prioritising one display over the other."

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