A man has died after jumping from the top floor of a Debenhams store in Sutton, in south-west London. Horrified shoppers watched as the man jumped to his death at the St Nicholas centre department store on Tuesday (9 August) afternoon.

The store was evacuated and the area cordoned off as emergency services attended the scene at around 4.19pm.

A shopper, who was in the store with her son at the time, said eyewitnesses were left in shock. "I still am shocked my children were with me and saw what happened. I was helping my daughter try some shoes when the lady came and said can you please tell your son 'don't watch'.

"When I saw my son watching I felt really bad I didn't know what to say," she explained. "He said to me I will have nightmares tonight. I'm trying to do the best for him to forget."

Debenhams staff were seen leaving the department store in tears after being interviewed by police. A worker told Mail Online: "Someone jumped from the top floor and died — that's all we know."

A London Ambulance Service spokesman said: "We were called at 4:19pm to an incident at an address on St Nicholas Way, Sutton. We sent an ambulance crew, two single responders in cars and an incident response officer to the scene. Kent, Surrey and Sussex Air Ambulance also attended. Sadly, despite extensive efforts of our crews, a man died at the scene."

The man's death is not being treated as suspicious, said police.

It's the second such incident in as many months. In July, thousands of shoppers watched in horror as a man fell from the balcony of a Birmingham shopping centre. The man, in his 30's, plummeted from the third floor of the Bullring Shopping Centre onto the walkway below.

The Samaritans provides a free support service for those who need to talk to someone in the UK and Republic of Ireland. It can be contacted via Samaritans.orgor by calling 116 123 (UK) or 116 123 (ROI), 24 hours a day, 365 days a year.