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Audi offers customers first-ever virtual reality experience to design their dream car
Dealerships to allow discerning buyers to try before they buy using immersive technology.
KFC's bizarre new VR training game teaches you to cook chicken 'the hard way' in an escape room
"Until you learn to make my chicken right, you will not be allowed to leave," Colonel Sanders says in the VR game.
LCD Soundsystem 'Tonite' music video invites fans to boogie in virtual reality
Reunited dance-punk band launches WebVR experience for Google Daydream, HTC Vive and Oculus Rift.
VR la Vida: Coldplay to livestream A Head Full of Dreams tour in virtual reality
Samsung Gear VR owners can experience tepid pop tunes like never before from 17 August.
Tron 3 should be the 'first virtual reality movie' reveals Jeff Bridges
'Wouldn't that be cool... to see Tron in that world?'
Assimilate your desktop with this Star Trek 'Borg Cube' built for virtual reality PC gaming
Resistance is futile.
Scientists building nanobots for earthlings to play Pokemon Go-style AR games on the moon
Robots will be able to navigate the lunar surface in an AR environment
'Hyper-reality' social VR game Star Wars: Secrets of the Empire heads to Disneyland Destinations
The Void teams with Lucasfilm and ILMxLab for "multi-sensory" Star Wars experience.
'Big and profound': Here is every time Apple boss Tim Cook has got excited about augmented reality
For such a secretive company, Tim Cook has spoken about AR almost constantly for over a year.
Why Samsung's Galaxy S8 and S8 Plus is now the best smartphone for VR
Google confirms Galaxy S8 family is now Daydream compatible.
Now you can go under the sea in VR while travelling on the Eurostar
Eurostar has launched a virtual reality experience to enhance high-speed train journeys for families.
Charity's 'homeless VR experience' sparks outrage as fundraiser fails to see reality
Sydney CEO Sleepout draws scorn as 'Homeless Simulator' labelled as tone-deaf.
Rumoured LA Noire remaster may include first person mode and virtual reality support
PlayStation VR users may be in for a trip to the uncanny valley.
The best Glastonbury tent? This luxury high-tech hangout is a festival-goer's dream
'4GEE' tent connects campers to smart home devices and Google Daydream VR experiences.
China launches its first ever virtual reality cinema
The VR cinema lets you see, hear, smell and feel everything in 360 degrees and take on any role.
UK entertainment and media industry projected to drastically change by 2021
PwC report forecasts a 3% compounded annual growth rate for the sector's revenue to £72bn by 2021.
Bethesda shows off VR versions of Fallout 4 and Doom at E3 2017
Both VR experiences are set to release later this year.
'Probably the closest you'll ever get to the Amazon rainforest': VR tour of the lungs of the planet
How virtual reality is helping conservationists in the fight to halt deforestation of the Amazon?
These VR enthusiasts lived two crazy, action-packed days entirely in virtual reality
UK pair push the limits of VR tech by eating, sleeping, go-karting, and even getting a tattoo.
Sony hits one million PlayStation VR sales and promises new games at E3
Sony boss Shawn Layden discusses platform as impressive milestone is reached.
Walmart uses virtual reality simulations to train and prepare its staff for Black Friday
200 Walmart Academy sites receive Oculus Rift VR headsets for customer care training.
Elon Musk's OpenAI is teaching robots how to imitate humans after seeing them do a task once
"Infants are born with the ability to imitate what other people do," OpenAI researcher Josh Tobin said.
UploadVR sued over 'boy's club' workplace of sex rooms, drug use and 'rampant' harassment
Former employee shares shocking allegations about VR startup in lawsuit.
ZeniMax suing Samsung over VR tech after winning lawsuit against Facebook's Oculus
Recently, ZeniMax successfully sued Facebook's Oculus and was awarded $500m in damages.
The rise of VR porn: Pornhub reveals eye-opening facts about latest sex craze
New statistics show the growing demand for the immersive world of VR adult videos.
British virtual reality start-up Improbable raises $502m
The London-based firm will use the cash to develop its cutting edge SpatialOS virtual reality platform.
This is how Mark Zuckerberg plans to turn Facebook into a VR world
Court transcript reveals how Facebook boss plans to turn the social network into a virtual reality platform.
What is 6DoF? Here's how the VR industry is turning flat 360 videos into 'true' virtual reality
Facebook, Adobe, Lytro and 8i are all developing different ways to solve the 6DoF problem.
Apple hires former Nasa veteran and augmented reality expert
Jeff Norris will work in Apple's augmented reality glasses division with former Dolby executive Mike Rockwell.
Step to the Line: Mark Zuckerberg posts touching VR film on prisoners trying to change their lives
'One of the most powerful side effects of VR is empathy,' Mark Zuckerberg wrote on Facebook.