Britain Crypto Renaissance: How will UK market evolve and grow in 2024 With the New FCA Rules?

The United Kingdom has always been a rather interesting market for crypto because of its unique regulatory stance towards the digital assets sector. Unlike the EU countries, the UK does not hurry up to lay out comprehensive guidelines for crypto asset activities.

The government declared ambitions to make the country a global hub for crypto asset technology and investment back in 2022, but the FCA guidelines were finalised just a few months ago.

Although the country might be slow in terms of regulatory decisions, the UK's crypto regulations are not as fragmented as the US's. There are no significant state or region-based variations in FCA's guidelines, making the regulatory landscape much more stable and coherent.

This is why the market's movement has been so intriguing: it's potentially the only region in the West that has achieved an optimal balance of regulatory certainty, consumer protection, and the operational resilience of firms.

This friendly but risk-averse and consumer-first regulatory stance has reflected positively in the country's financial activities on the digital assets market.

According to data from Chainalysis, the UK received over $250 billion in cryptocurrencies between June 2022 and July 2023 – more than double that of any other countries across Central, Northern, and Western Europe. It's also the third in the world in terms of raw transaction volume.

So, how will this market evolve and grow in 2024? What will be the potential opportunities and trends? 2024 is already shaping up to be an exciting year for crypto, with the possible approval of Bitcoin ETFs in the US, the Bitcoin halving in April, and the UK's FCA regulations taking full effect next week. Let's see what this means for the country's growing crypto industry.

New FCA Guidance Will Make the Crypto Market More Civilised

The new FCA rules coming into full effect on January 8 will create a more civilised and stable environment in the UK for crypto firms and traders. These changes will likely increase transparency and fairness among centralised exchanges and ensure more robust consumer protection in crypto asset marketing.

The FCA rules have significantly changed the traditional approach to crypto marketing in the UK, prohibiting incentives like 'refer a friend' bonuses and mandating that marketing must be "clear, fair and not misleading", accompanied by prominent risk warnings. This initiative targets all firms marketing crypto assets to UK consumers, irrespective of their global location. So, unlike in most other regions, we will definitely see a very different crypto promotions landscape in the UK.

Now, this will be a very positive opportunity for new startups and developing exchanges. We've already seen market leaders like Binance partially exit the market because of these strict rules.

So, new players or existing compliance-focused businesses who opt for something other than aggressive and lucrative marketing campaigns will have a level playing field in the UK market. Crypto firms will be able to compete based on the consumer-centric products, services, and technologies they provide rather than their marketing ploys.

Crypto Education to Take Centre Stage

The new FCA rules are set to nudge both users and crypto firms towards deepening their knowledge of the complexities and risks associated with digital assets. This change will mark a significant shift in the cryptocurrency landscape in the UK, prioritising informed trading and investment decisions. The responsibility for educating users about the particularities of crypto trading now largely falls on the exchanges and firms themselves.

The impact of these regulations is already visible in the behaviour of UK traders, who are becoming more cautious and responsible regarding crypto education.

A notable example of this shift is the recent Bitget UK Tour, an event where crypto enthusiasts could meet, network, and expand their understanding of the crypto domain. The event saw a significant turnout, with over 200 sign-ups, making it the second-largest free crypto event in the UK. This highlights UK traders' growing interest and commitment to informed participation in the crypto market.

Ripple Effect of Fintech Firms Halting Crypto Services

The UK's overall fintech landscape has significantly changed throughout Q4 2023 after FCA announced the new regulatory requirements. This forced crypto firms to rethink their activities or exit the market entirely and drove many institutional fintech firms to halt or discontinue their crypto services.

Firms like Bybit, PayPal, Revolut, and Luno, which previously integrated crypto offerings within their general banking and financial management platforms, have temporarily suspended certain crypto services in the UK. It has created a vacuum in the market, affecting the diversity of crypto services available to UK consumers.

The vacuum, however, opens up opportunities for new players to enter the market and for existing ones to expand their services in 2024.

Firms that are prepared to comply with the FCA's stringent rules can capitalise on the reduced competition. Additionally, the current scenario might accelerate innovation as firms seek to differentiate their offerings while adhering to the new regulatory standards.

There's potential for the emergence of more compliant, user-friendly, and secure platforms, which could significantly enhance the quality of services offered to UK crypto users.

All the above could lead to a more stable and reliable market in the long term, as firms that resume or initiate services will likely be those committed to compliance and consumer protection. The shift also encourages more responsible trading practices, aligning the crypto industry closer to traditional financial norms.

An Exciting Year Ahead?

The FCA's strict but clear and comprehensive guidelines will welcome Web3 companies that want a base outside the countries that are yet to pursue regulatory clarity.

Recently, the conservative think tank Policy Exchange has proposed ten recommendations to the FCA, which include reducing liability for token holders in DAOs and making the KYC methodologies more secure through digital identities and blockchain analytics tools. These initiatives will likely position the UK as a growing hub for Web3 and blockchain innovation and attract more new businesses and investors this year.

To sum it up, as we kick off 2024, the UK's crypto market is poised at a riveting juncture, marked by regulatory advancements, heightened consumer protection, and an influx of innovative players. More firms will continue to bolster their compliance team proactively, as Bitget did by 50 per cent in 2023, aligning closely with regulatory norms and emphasising the industry-wide shift towards greater responsibility and transparency.

This trend has set the stage for the UK to potentially emerge as a more favourable destination for Web3 and crypto businesses, fostering a balanced ecosystem that values innovation and consumer protection.

As such, the UK crypto market is not just navigating through change, but it's also shaping a more stable and mature digital asset environment, resonating with global trends and investor expectations.

By Gracy Chen

Gracy Chen, CEO of Bitget ( formerly the Managing Director), oversees the growth and expansion of global markets, strategy, execution, business and corporate development of Bitget. She started her journey to the crypto world in 2014, being an investor in the early days of BitKeep (now Bitget Wallet), Asia's leading decentralized wallet. Gracy was named a Global Shaper by the World Economic Forum in 2015.

Moreover, Gracy has been selected as delegate to attend the recent UN Women CSW68 conference , an event where the UN member states representative and social organizations get together to raise and discuss critical issues impacting gender equality and women's rights in New York, and address poverty and diversity problems and strengthening institutions and financing with a gender perspective.