Amazon considers introducing a restaurant delivery service in the UK

Amazon has started conducting surveys on its UK customers, focusing on customer satisfaction with restaurant delivery services. The move could indicate the American e-commerce giant's desire to expand services to the UK.

According to a Reuters report, Amazon has conducted an analysis of food delivery service providers in the country by sending out surveys to its UK customers. In the survey, customers were asked about how often they order for food to be delivered and the general cost of both the food orders and delivery.

Amazon also asked its customers what food delivery service providers they generally ordered from and whether they prefer using companies like Just Eat, Deliveroo and Hungry House, all of which provide consumers with prepared food delivery services. Besides, customers were asked what attracted them to use a particular service provider over another and the improvements they would like to see in food delivery services.

The e-commerce giant already has an extensive delivery service for both products and food in the US. It recently launched an initiative for its Amazon Prime delivery service by inviting more Flex drivers for its on-demand delivery services within the US.

It was reported in January that Amazon plans to create thousands of new jobs in the UK in 2016. It is probable that some of these new positions may be created to incorporate a possible rollout of food delivery services for its British customers.

"We are seeing stronger demand than ever from our customers all across Europe, and we see lots more opportunity across Amazon's businesses to invent and invest for the future," Amazon EU retail VP Xavier Garambois had then said.

However, Amazon has not yet confirmed about offering food delivery services to its British customers.