iPhone X revealed by Apple
Apple reveals the new iPhone X - which costs from £999 Reuters

After months of rumours and speculation, Apple has officially unveiled the iPhone X - a bezel-less beauty that redefines the look and design of the company's immensely popular smartphone.

Unveiled as Apple's latest "one more thing" at an event held at the Steve Jobs Theatre, the iPhone X (which is pronounced "ten", not "X") followed a night of big reveals, including two other iOS smartphones - the iPhone 8 and iPhone 8 Plus - a new 4K Apple TV update, and a cellular Apple Watch.

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Needless to say, the entire conference was hotly debated on social media. The official hashtag "#AppleEvent" quickly exploded with reactions, especially when it came to the iPhone's radical overhaul.

Pre-orders open for the iPhone 8 and 8 Plus this Friday, 15 September, and the handsets go on sale on the 22nd.

Yet judging by the early Twitter chat, the iPhone X pre-order date of 27 October (on sale 3 November) will be a much busier occasion.

For starters, there were many Twitter posts noting how plain the iPhone 8 looked in comparison...

At the #AppleEvent
iPhone 8: Sup
iPhone X: pic.twitter.com/sqC4zcSCCW

— Lasto (@La5to) September 12, 2017

Anyone else think Apple is gonna move a lot of iPhone X units based solely on how predictably dull the iPhone 8 looks?

— Michael Fisher (@theMrMobile) September 12, 2017

When you thought the iPhone 8 was cool but then Apple unveils the iPhone X. #AppleEvent pic.twitter.com/vXk05ocJmk

— Austin (@AustinCTweets) September 12, 2017

There was also some brief confusion over Apple's naming system, but the mystery seems to have been solved by these social sleuths...

iPhone
iPhone 3G
iPhone 3GS
iPhone 4
iPhone 4S
iPhone 5
iPhone 5S
iPhone 6
iPhone 6S
iPhone 7
iPhone 8
iPhone X
iPhone X GON GIV IT TO YA

— Nicholas🃏 (@NoPedroNoParty) September 12, 2017

I think I see a pattern here.
Sorry number 9, you just ain't cool enough to get your fame.#iPhoneX #AppleEvent pic.twitter.com/XwbL3OFpPw

— Axel Vei (@PrehisJAWric) September 12, 2017

With the iPhone 8 and X (pronounced 10), along with Windows 8 and 10, I'm starting to believe that 7 did, in fact, eat 9.

— Tin🥫 (@tininsteelian) September 12, 2017

iPhone 8: no headphones
iPhone 10: no homebutton
iPhone 12: no camera
iPhone 14: no battery
iPhone 16: no phone #AppleEvent #iphonex pic.twitter.com/jpvZExXv8G

— Daxton (@cowboy751) September 12, 2017

The major talking point however, was undoubtedly the iPhone X's inflated price-tag. Coming in at a whopping $999 in the US - and a cool £999 in the UK - for the base 64GB model, the most expensive iPhone of all time left some shocked, others devastated, and many more resigned to the fact that the accepted price of a smartphone just skyrocketed to a whole new level.

Fam the iPhone X is $999 in the US. And its £999 in the UK. pic.twitter.com/Slt6iRAd5k

— Louis Deezle (@LouisDeezle) September 12, 2017

Take all my money, I don't care, I NEED the iPhone X! #AppleEvent pic.twitter.com/ywmHWaLpoI

— Isabella (@IsabellaCC23) September 12, 2017

The iPhone X Starts from one kidney. coming in November #AppleEvent pic.twitter.com/sMdgOfJecC

— Shivam (@ShivamChatak) September 12, 2017

Apple think ima spend $999 on that iPhone X..... cause thats exactlty what im gone do pic.twitter.com/muiEgpr8Z5

— Demetrius Harmon (@meechonmars) September 12, 2017

Ready to sell my soul for the IPhone X @Apple pic.twitter.com/JPgVBxMIjU

— Griselia🍟 (@griselia42) September 12, 2017

How to loose weight? Buy an iPhone X.
That way you will not have enough money left to buy yourself food 👍

— SMOKKE (@SmokKeOG) September 12, 2017

The phone's all-new Face ID security and enhanced front camera also raised a few eyebrows...

Actual image of me unlocking my future iPhone X. #AppleEvent pic.twitter.com/zSHAfuU29m

— Universal Orlando (@UniversalORL) September 12, 2017

The Apple New iPhone X #AppleEvent pic.twitter.com/szw272jPYG

— 9GAG (@9GAG) September 12, 2017

This is worth $999 right here. #AppleEvent #iPhoneX pic.twitter.com/CMuOogXtVk

— not Jony Ive (@JonyIveParody) September 12, 2017

"HOW'D YOU BREAK INTO MY IPHONE X!?!?!"

Your Girl: pic.twitter.com/LJW9hA6wuW

— X (@XLNB) September 12, 2017

What Apple does with the faces after the iPhone 8 scans them. #AppleEvent pic.twitter.com/P0ESonNM60

— THEGREAT MACKAVELI (@DA_MACKAVELI) September 12, 2017

You can read more about the iPhone X and everything else Apple announced at the Steve Jobs Theatre here.

Apple IPhone