Apple Watch more popular than original iPhone and iPad despite speed and battery life concerns
The Apple Watch has recorded higher levels of customer satisfaction than both the original iPhone and the iPad, according to new research.
The report by Apple Watch research platform Wristly, published on 19 July 2015, found that three months after the launch of the smartwatch, overall customer satisfaction is at 97%.
In comparison, Apple's first iPad in 2010 registered a customer satisfaction rating of 91%, while the original iPhone scored 92% in 2007.
"[The] customer satisfaction rating places it ahead of both of these beloved Apple 'v1.0' products", the report stated.
"Only time will tell if the sales results also play out accordingly, but for now this is a very strong early indicator of Apple's product execution for its first wearable product."
Wristly's research found that the perceived value of the Apple Watch was considered good or very good by the majority of wearers, however the stated perceived value is "significantly" higher for Apple Watch owners versus the Sports version.
The research firm did not go into detail further about this finding, but said that it will investigate it further in upcoming research.
Another finding from the study was that a greater percentage of women than men are satisfied with the Apple Watch.
Of the 800 people surveyed, 58% of women owners said they were satisfied or delighted with the Apple Watch's ease of use compared with 47% of men.
The biggest area of concern for users was the limited battery life and speed of the device, with 12% reporting that they were either somewhat dissatisfied or very dissatisfied. According to Wristly, even these figures were not as bad as previous reports have suggested.
"We are able to state, with a high degree of confidence, that the Apple Watch is doing extremely well on the key metric of customer satisfaction," the report stated.
"This appears to be contrary to speculation from what seems to be a majority of Silicon Valley tech pundits."
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