Ariana Grande has filed a lawsuit against Forever 21. The brand used a 'look-alike' model for their brand endorsement. Their Instagram post replicated the scene from the singer's "7 Rings" video. The lawsuit was filed at the Federal District Court in Los Angeles, on Monday.

Ariana Grande filed a lawsuit against Forever 21 on the grounds of violating her right to publicity, i.e. her right to control over the commercial use of her name and identity. She also charged them with false endorsement, trademark infringement and copyright infringement. She has asked for a compensation of $10 million from the company as damage control.

On their Instagram post, Forever 21 shared photographs of a "strikingly look-alike" model with a slicked-back high ponytail. She is dressed exactly like Grande in her "7 Rings" video. The caption also had the lyrics from "7 Rings"- "Gee thanks, just bought it".

The post asked the followers to shop their favourite trend. In the second post, the model is seen wearing pink stilettos, camouflage capris, and asks fans to swipe up to shop.

Ariana Grande
Ariana Grande posing for the cameras (File photo) Danny Moloshok/Reuters

"The resemblance is uncanny and Forever 21's intent was clear: to suggest to the viewing public that Ms. Grande endorsed Forever 21, its products, and was affiliated with Forever 21," the lawsuit reads, according to The New York Times.

The lawsuit also claimed that apart from the snapshot of "7 Rings" video the company also used her photos and images from her video song "Thank U, Next" which paid homage to comedies like "Mean Girls" and "Legally Blonde".

After her hit song "Thank U, Next" came up last November she was approached by the Forever 21 for endorsement but the deal couldn't take place due to monetary differences.

"We are hopeful that we will find a mutually agreeable resolution and can continue to work together in the future," said Forever 21 in a statement released on Tuesday. The brand statement comes just after the lawsuit was filed.

Forever 21 also mentioned that the model is Grande's fan. She has also worked with the licensing company of the singer for the past two years. Before Grande celebrities like Taylor Swift, Kim Kardashian-West have also sued companies over trademark issues.