How The Entertainment Industry Is Responding To Social Media Trends

Social media has changed how we live, from the things we buy to the way that we shop and interact with one another. Everyone has an account on one platform or another.

The pervasiveness of social media is especially prevalent in the entertainment industry. From movie stars to musical artists and everything in between, today's social media trends are causing a significant shift in how the industry interacts with fans and provides content.

In this article, we look at how the entertainment industry responds to social media trends.

Direct Engagement

One of the most significant changes that social media has brought to the entertainment industry is the rise of direct engagement. A few decades ago, the only time that most people interacted with celebrities in person was via chance encounters on the street.

Today, it is not uncommon to see celebrities respond to fan comments or concerns using their social media accounts. This shift shows the entertainment industry paying closer attention to social media metrics.

Streaming

Many facets of the broader entertainment industry have turned to streaming to boost fan engagement and, hopefully, profits. This is true on both individual and corporate levels, with individual celebrities and large companies as a whole changing their ways.

On an individual level, more and more celebrities of all ages and industries are turning to live streaming or video content in one form or another to interact directly with fans. For example, going live on Instagram or TikTok and answering questions or sharing makeup routines has become relatively common, even for big-name stars.

On a broader level, the demand for easy-to-access content in an ever-growing digital world led by social media has resulted in various industry greats adopting streaming options. Disney and HBO, for example, were late to the party but have ultimately turned out full-featured on-demand content platforms. This makes it easy for fans to find the content they're looking for and share it with those who follow them.

Collaborations

If there is one thing that the entertainment industry has plenty of, it is collaborations. Whether you're interested in beauty hauls or are in the market for no-deposit free spins (as highlighted by industry leader Oddschecker), there is likely a collaboration to suit your tastes. This is by design, as the people responsible for creating and distributing content want to draw in as many consumers from as many different markets as possible.

The recent NYX makeup collection launch with Beetlejuice (and, by extension, Warner Bros.), for example, was created with movie fans in mind, makeup artists, and even fans of older Beetlejuice movies. By cutting a large swath, the corporations producing the film and the makeup stand to make significantly more money than if they had released just the movie or the makeup.

What Other Trends Do You See Happening?

What other shifts do you see happening in the entertainment industry that you attribute to social media? We touched on only a few of the most common examples. We want to see how dramatically the entertainment industry has changed in a few decades.