Art collector and former advertising executive Charles Saatchi has published a book of vintage adverts that are shocking to modern sensibilities. Misogynistic, racist, unscientific, dishonest and just plain bizarre, these ads demonstrate how our attitudes towards women, race, tobacco, personal hygiene and drugs have changed over the years. IBTimes UK presents a small selection of these ads; buy Beyond Belief for many more.
Weyenberg Massagic shoes, Playboy, 1972Beyond Belief: Rude, Crude, Sexist, Racist and Dishonest, The Golden Age of Madison Avenue, by Charles SaatchiTipalet cigars, Young & Rubicam, Playboy, 1970Beyond Belief: Rude, Crude, Sexist, Racist and Dishonest, The Golden Age of Madison Avenue, by Charles SaatchiLove Cosmetics, Wells, Rich, Greene, 1975Beyond Belief: Rude, Crude, Sexist, Racist and Dishonest, The Golden Age of Madison Avenue, by Charles SaatchiBroomsticks slacks, GQ, 1967Beyond Belief: Rude, Crude, Sexist, Racist and Dishonest, The Golden Age of Madison Avenue, by Charles SaatchiAlcoa Aluminium, Fuller & Smith & Ross, 1953Beyond Belief: Rude, Crude, Sexist, Racist and Dishonest, The Golden Age of Madison Avenue, by Charles SaatchiElliott's White Veneer paint, 1935Beyond Belief: Rude, Crude, Sexist, Racist and Dishonest, The Golden Age of Madison Avenue, by Charles SaatchiLucky Strike cigarettes, Lord, Thomas & Logan, 1930Beyond Belief: Rude, Crude, Sexist, Racist and Dishonest, The Golden Age of Madison Avenue, by Charles Saatchi7-Up, J Walter Thompson, Saturday Evening Post, 1955Beyond Belief: Rude, Crude, Sexist, Racist and Dishonest, The Golden Age of Madison Avenue, by Charles SaatchiCocaine Tooth Drops (1885)Beyond Belief: Rude, Crude, Sexist, Racist and Dishonest, The Golden Age of Madison Avenue, by Charles SaatchiChlorodent toothpaste, J Walter Thompson, 1953Beyond Belief: Rude, Crude, Sexist, Racist and Dishonest, The Golden Age of Madison Avenue, by Charles SaatchiMum deodorant, Doherty, Clifford & Sheffield, Screenland magazine, November 1945Beyond Belief: Rude, Crude, Sexist, Racist and Dishonest, The Golden Age of Madison Avenue, by Charles SaatchiIver Johnson's Arms & Cycle Works, Harpers, 1904Beyond Belief: Rude, Crude, Sexist, Racist and Dishonest, The Golden Age of Madison Avenue, by Charles SaatchBeyond Belief: Rude, Crude, Sexist, Racist and Dishonest, The Golden Age of Madison Avenue, written by Charles Saatchi and published by Booth Clibborn Editions. Priced at £25 in the UK available on Amazon.Beyond Belief: Rude, Crude, Sexist, Racist and Dishonest, The Golden Age of Madison Avenue, by Charles Saatchi
Beyond Belief: Rude, Crude, Sexist, Racist and Dishonest, The Golden Age of Madison Avenue, written by Charles Saatchi and published by Booth Clibborn Editions. Priced at £25 in the UK, available on Amazon.
