Black Friday 2015: Volvo launches car boot delivery service in time for Christmas shopping

With Black Friday and the Christmas shopping season just around the corner, Volvo has announced a way for drivers to have parcels delivered to the boot of their parked car. The system, called Volvo In-car Delivery, means packages can be delivered to your car boot without you waiting at home for the courier.

Volvo has partnered with a range of couriers who specialise in delivering toys, gifts, food and drink. Couriers use a digital key that can only be used once to unlock the boot of the customer's car; the customer then receives a notification to confirm the drop off has been made.

Bjorn Annwall, senior vice president for marketing, sales and service at Volvo, said: "This service simply makes shopping easier. [It] provides concrete proof that connected car technologies can be used to save people time and make their lives easier."

Insisting this is not a gimmick, Volvo chief information officer Klas Bendrik said the company is "not interested in technology for the sake of technology". He added: "If a technology does not make a customer's life easier, better, safer or more fun, we don't use it."

Although the service is only available to Volvo drivers in Gothenburg for now, the car firm says it wants to roll it out to other cities and countries across Europe in the future. In its native Sweden, the company has partnered with PostNord, the Nordic region's leading communications and logistics supplier, Lekmer, a leading Nordic toy and baby goods store, and Mat.se, a Swedish online grocery store.