Kendall Jenner has uploaded a new topless selfie on social media, conveniently timed to help distract fans from her association with Fyre Festival and the disastrous Pepsi advert campaign.

In one of her most revealing Instagram posts yet, shared on Saturday (29 April), the 21-year-old donned a cowboy hat, jeans and leg-length $5,000 boots – but apparently forgot her T-shirt.

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It comes fresh off the back of a difficult month for the reality TV star, who found herself unwittingly involved in the Fyre Festival debacle.

The music event, set up by rapper Ja Rule and businessman Billy McFarland, fell into chaos as guests arrived to find the exotic Bahamas site a barren, incomplete mess.

Pitched as an upscale experience on Exuma island, filled with alcohol, toned bodies and an excess of luxury in every sense and backed by celebrity endorsers including Jenner, guests, who paid $1,000-$12,000 for tickets, and up to $250,000 for yacht packages, were met with an experience more akin to Lord of the Flies or the Hunger Games.

It has since emerged that Kendall publicised the event via her Instagram, in a post that has since been deleted.

"To [sic] hyped to announce my G.O.O.D. Music Family as the first headliners for @fyrefestival. Get tix now at fyrefestival.com. VIP access for my followers… use my promo code KJONFYRE for the next 24 hours to get on the list for the artists and talent afterparty on Fyre Cay. #fyrefestival."

playing dress up

A post shared by Kendall (@kendalljenner) on

The younger half-sister of reality TV star Kim Kardashian also continues to be ridiculed over a pulled Pepsi ad campaign.

Set during a social justice march, the commercial was heavily criticised on its launch earlier in April for trivialising both social issues and pressure groups such as Black Lives Matter by suggesting that all problems could be healed by simply giving everyone Pepsi.

Fortunately for Jenner, who captioned her Instagram shot with the words "playing dress-up", sex continues to sell as the post has received over 2.9m 'likes'.