Budget Smartphone Battle in UK Intensifies: Kogan Agora 4G Enabled Smartphone Launched, Costs £149

Australia-based Kogan technologies has brought to the UK a new budget smartphone called the Kogan Agora 4G that claims to offer 4G LTE support.

Kogan's latest Agora smartphone is similar to the company's Kogan Agora that was launched in 2013, except for the 4G capability, and certain improved technical specifications.

The latest Kogan Agora is priced at £149 (delivery charges extra), and Kogan claims that the smartphone will be network unlocked.

Technical specifications of the latest Agora 4G smartphone include: 5in HD IPS display, Android 4.4 KitKat operating system, and 1.2GHz Snapdragon Qualcomm quad core processor with 1GB RAM.

The device also features an 8MP rear camera, and a 1.3MP front snapper. For connectivity, users get 4G support, apart from Bluetooth, Wi-Fi and microUSB support.

Kogan Agora 4G also packs in a 2,500 mAh battery that is claimed to last for a full day on a single charge.

"Experience lightning fast speeds on the 4G LTE network. With download speeds up to 150Mbps, your friends will be green with envy," states Kogan.

The USP of Kogan Agora is its £149 price-tag, Android 4.2 KitKat operating platform and the 8MP rear camera.

Considering its comparatively low price-tag, Kogan Agora should do well to compete with recently released 'budget' devices such as Vodafone's Smart 4 Turbo, Smart 4 Power and EE's Kestrel.

All these devices are 4G enabled, and offer buyers value for money.

Also, Kogan Agora 4G has superior technical specifications in comparison to both Vodafone's Smart 4 Power and Smart 4 Turbo devices.

With Agora's comparatively low price tag, and with more 'value for money' smartphones flooding the UK market, the affordable smartphones segment should get the much required boost.

With Moto G's last quarter sales having proved that people in UK still prefer value for money gadgets over high-end ones, Kogan Agora should manage to grab some eyeballs in the country.

Last week, a smartphone called Karbonn A50S costing just £26 was launched in India, and this device is available for pre-ordering from the UK, without attracting duties.