'Dark times': Nutella secretly changed its recipe to add more sugar and the internet is flipping out
"As if things aren't already bad enough in the world," one Twitter user wrote woefully.
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Ferrero, the Italian maker of Nutella, has secretly changed the recipe of the beloved chocolate-hazelnut spread and the internet is having a bit of a meltdown. The company admitted this week that it has updated the recipe to include more sugar and powdered skimmed milk after an eagle-eyed German consumer group first noticed the change.
The Verbraucherzentrale Hamburg (Hamburg Consumer Protection Centre) revealed on their Facebook page that Nutella now contains 56.3% sugar, up from 55.9%. It also contains 8.7% powdered skimmed milk as compared to 7.5% earlier, The Independent first reported.
"As the colour of the new Nutella is lighter, we are working on the assumption that skimmed milk powder was added at the expense of cacao," the watchdog noted. Ferrero is not required to reveal the amount of cacao in its Nutella recipe.
Ferrero confirmed the "adjustment" to its recipe but assured customers that the taste and quality of the much-loved sticky spread still remained the same.
"The quality, the sourcing and all other aspects of Nutella ingredients remain the same," Ferrero said in a statement. "The ingredients list is, as usual, displayed on the jar and on the Nutella webpage. All relevant aspects, from a diet perspective, are the same."
Avid Nutella fans, however, were not happy about the changes made and furiously shared their disappointment and outrage on social media.
Many called for a boycott of Nutella using the hashtag #boycottNutella and vowed never to dip into the chocolately spread again.
"This is heartbreaking," one Twitter user wrote. "How dare they tamper with Nutella's recipe? Leave the chocolatey goodness alone," another added.
"If it ain't broke, don't fix it," one person tweeted, while another said, "As if things aren't already bad enough in the world."
OMG!! They are changing the recipe of #Nutella !!! NOOOOOOOO HOW DARE THEY!! Leave the sugar & coco alone!!! ð¡ð¡ð¡ð¡ð¡ð±ð±ððð©ð©ð© pic.twitter.com/TjN8Xeb60E
— Gemma Byrne (@XGemma_ByrneX) November 7, 2017
What are they nutelling us?!?!?!
— mycynical30s (@johnzsara) November 7, 2017
We are shocked to see Nutella has ramped up the amount of sugar in its already sweet product. https://t.co/8VYvyBCcy0
— Action On Sugar (@actiononsugar) November 7, 2017
In this day and age they should be reducing sugar content, not increasing it!
— Emma (@crazywithtwins) November 7, 2017
Why change a good thing?
— Bob Fortuna (@beagoodboy13) November 8, 2017
I mean.... should I even get out of bed today? #BoycottNutella
— Alice (@alicemylne) November 8, 2017
Nutella have changed the recipe! ð± Whyyy!
— Noémia Melo Ferreira (@meloferreira2) November 7, 2017
If it ain't broke don't fix it!
It's lighter in colour & has more sugar in it...#NutellaGate pic.twitter.com/6kz4mnTaik
THESE ARE DARK TIMES WE'RE LIVING IN #Nutella #NutellaGate https://t.co/MJKoYwra0P
— Wino Hillary (@hillarybeth) November 7, 2017
Maybe they're it making it Lotus spread by stealth! @place77 #Nutella #NutellaGate #TuesdayThoughts #slipperyslope https://t.co/PexLrlweD8
— Laura Scott (@SkyNewsLaura) November 7, 2017
How n why will they change #Nutella.. why why why?? ð
— Esha Gupta (@eshagupta2811) November 7, 2017
If the rumors of #Nutella changing their recipe are true, I am boycotting them. pic.twitter.com/583I7virnR
— Gian WHAAAAAA..? (@Talchy) November 6, 2017
our recipe underwent a fine-tuning and continues to deliver the Nutella fans know and love with high quality ingredients
— Nutella (@NutellaUSA) November 7, 2017
Real cool @NutellaUSA, why not draw a mustache on the Mona Lisa too? #7point5percentskimhttps://t.co/vR0Sxeh6oS
— Gur Rashal ð¾ (@sncredcer) November 7, 2017
ðDammit, everyone seems to be slipping changes in, hoping we won't noticeð¤£! @NutellaUSA Why'd you mess with perfect? More sugar, less nutsð°? https://t.co/Yfb8iNZKIK
— â¤To Me, It Mattersâ®ï¸ (@SheBleeds) November 7, 2017
If your product is literal perfection stop tinkering with it #NutellaGate: https://t.co/Enijbqrt6T
— Blake Rivas (@blake_rivas3) November 7, 2017
Thanks for effacing childhood memories because of profit maximization issues. #notmynutella #nutellagate @NutellaGlobal
— Toni Pötzl (@poetzlt) November 7, 2017
FFS sugar content has risen from 55.9% to 56.3%. Honestly how is this the future of food #Nutella #NutellaGate https://t.co/VtiaAGfBPY
— wyldsson (@wyldsson) November 7, 2017
you wake up one day, to have the usual, and discover @NutellaUSA does not taste anymore like #Nutella; the world is ending without Nutella
— Antonio Giordano (@antonala80) November 7, 2017