Facebook testing multiple news feeds based on user interest

Facebook is testing multiple news feeds on its mobile app based on user interest. The feature has been rolled out to select users at the moment. The social media giant is also working on including its marketplace feature into the upgraded version of its app.

The new user interface is believed to be similar to Facebook's Paper app. The new mobile app being tested reportedly sorts out users' posts and pages based on interest and categorises them too. These secondary sections are labelled "Style", "Travel", "Headlines" and so on. Instead of scrolling to specific pages and/or posts, users can, with a swipe of the finger, switch between sections on their news feeds, depending on their interests.

The Verge reported a Facebook spokesperson as stating: "People have told us they'd like new options to see and have conversations about more stories on Facebook around specific topics they're interested in."

Multiple news feeds are not the only thing in the offing. Facebook has also been testing its marketplace feature on a wider user base. This feature was first introduced to a select section of Facebook users in October 2015. Labelled simply as "Shopping", the feature has been in testing since then. The new layout of the news feeds suggests the tech giant might incorporate the marketplace feature within it.

In the iOS app, the new structural layout replaces the messenger icon with an icon of marketplace. The messenger icon has been shifted to the top of the page, close to the search bar. This layout is believed to be closer to the current Android version of the app.

The marketplace feature has been designed in such a way that tapping on the icon will lead users to a shopping page, where items from various users' "liked" pages are displayed. Here, users can browse and buy items.

"The experience will continue to evolve as we learn more about what's useful for people and effective for businesses," a Facebook spokesperson acknowledged.