Fifa presidency: David Ginola bid to halt Sepp Blatter reign comes to an end

David Ginola appears to have ended his campaign to run for the Fifa presidency.

The Frenchman announced his decision to challenge Sepp Blatter for the position with the backing of bookmakers Paddy Power earlier in January, just 13 days ago.

A message on Ginola's website states all donations towards the campaign will be returned.

A statement read: "A huge thank you for supporting Team Ginola. The crowdfunding page is now closed. All donations will be returned to those that have pledged.

"The fight is not over. Football still needs to change. I urge you to continue to vocalise your craving for change in football in whatever way you can. Let it be known that no matter how small you think your voice may be alone, if we speak together we will be heard. Whilst Fifa may not be an open democracy for the footballing public, our opinions will be heeded, only if we persist."

Ginola's campaign was met with widespread scepticism due to Paddy Power's involvement. The former Newcastle United and Tottenham Hotspur winger was also heavily criticised Ginola for receiving £250,000 from the bookmaker to launch the campaign.

Candidates for the presidency have until 11pm (GMT) on Thursday 29 January to secure the backing of five Fifa member associations neccesary to run in the May elections.

Despite pledges of support, Ginola had failed to secure the backing from a single national association when the campaign was launched.