Gold iPhone SE drives 3.4 million pre-orders in China

The pre-orders for Apple's latest 4in iPhone model dubbed iPhone SE have surpassed an impressive 3.4 million in China. The latest iPhone along with 9.7in iPad Pro went on pre-order starting 24 March for consumers in countries such as Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Puerto Rico, Singapore, UK, US Virgin Islands and US.

The initial pre-order figures, according to CNBC, suggests Apple has received record pre-orders in China, with the gold variant beating silver, gold and space grey asthe favourite colour among the prospective buyers. The rose gold is said to be in the second position after the gold colour iPhone SE model. The pre-order figures also suggest that expectations for iPhone SE are quite low. Investors believed that Apple will ship about 10 to 15 million iPhone sales in 2016, claims Apple Insider.

Apple is said to be targeting consumers from the emerging markets such as China, Brazil and India for the launch of iPhone SE. It is expected the iPhone SE might appeal to the consumers interested in buying their first iPhone or basically those who are making a switch from an affordable Android variant.

The iPhone SE costs £359 for the 16GB model and £439 for the 64GB variant. Apple will rollout the iPhone and iPad Pro starting 31 March, while other regions across the globe will get the iOS devices in early April.