Holi 2016: Save Water For Better Things campaign sparks controversy among revellers
On 24 March India celebrated the Hindu festival of Holi, which sees thousands take to the streets to indulge in a giant coloured water fight. This year a number of people have raised concern about unnecessary water wastage during the festival, urging people to play just with colours and have a "dry Holi".
The concerns sparked India's Videocon Group to launch the Twitter hashtag #SaveWaterForBetterThings on the day of the festival, which quickly began trending nationwide. While many used the hastag to raise awareness about water wastage, some took offence at the Twitter campaign and hit back at it.
One user stated: "Yes, #SaveWaterForBetterThings but [only] for the rest of 364 days... Why [do] we target our beautiful culture for all these?"
Despite the backlash, a number of people appeared to have committed to a dry Holi. India's Bollywood celebrities also joined in the calls for less water wastage during this year's festivities, urging people to stick to dry coloured powders.

Abhishek Bachchan was one of the Bollywood stars to echo the sentiments of the #SaveWaterForBetterThings campaign, telling his fans on Twitter: "I know it's tough but please try and play a dry Holi." Alia Bhatt, Shraddha Kapoor, Madhuri Dixit-Nene, Shekhar Kapur and Jai Singh Rathore also joined in the calls for a dry Holi.
Akshay Kumar urged people to think about those who face droughts in India, saying:"Do keep in mind the water scarcity problem in our country... opt for a dry Holi!"
Despite the pleas from India's top celebrities, many appeared to remain unconvinced of the save water campaign. While some questioned why people are not urged to save water on the other days of the year, others complained that while Hindus were being urged not to play with water on their festival, no one was paying attention to the amount of water used by the meat industry.
Happy Holi. I dont care about #SaveWaterForBetterThings pic.twitter.com/T7ulRrzBVL
— Romi Dixit (@rDixitLive) March 24, 2016
While we are being asked to save water has anybody found ways to ensure water reaches drought hit areas? #SaveWaterForBetterThings
— anvita (@anvitanath) March 24, 2016
" #SaveWaterForBetterThings
— Ankit Singh (@Pervertigaar) March 24, 2016
& WE WILL DECIDE WHAT R THE BETTER THINGS TO DO WID WATER"-entire adarsh Liberal leftist intellectual brigade.ð
Every celeb, intellect, liberal, Page3 personality, before heading towards rain dance party tweeted about #SaveWaterForBetterThings .Cute !!
— #FindingGaurav (@confess2gaurav) March 24, 2016
#SaveWaterForBetterThings like washing the slaughter houses after millions of innocent animals are slaughtered to please Allah on Eid.
— Not That Sonam (@AsYouNotWish) March 24, 2016
Let's Not Be Hypocrites. #SaveWaterForBetterThings Daily. Not Just A Particular Day.
— Sir Ravindra Jadeja (@SirJadeja) March 24, 2016
Happy Holi.
yess #SaveWaterForBetterThings but for the rest of 364 days..why we target our beautiful culture for all these
— Nishu dhingra insan (@nishu_insa) March 24, 2016
Celebrate #HappyVedicHoli
— Abhishek Sharma (@arjun1333) March 24, 2016
Happy Holi
& please #SaveWaterForBetterThings like beer, slaughter & not on just one day of festival.
#SaveWaterForBetterThings #SaveWaterByDoingBetterThings not by running a stupid hashtag !!!
— à¤à¤¿à¤à¤à¤² (@Flw_ur_dreamz) March 24, 2016
1. Eat beef & discuss animal rights
— ठरविà¤à¤¦ हिà¤à¤¡à¤¾à¤µà¤¾à¤² (@ArvindLaluwal) March 24, 2016
2. Discuss water problems in swimming pool
3. Discuss poverty in 5 star party#SaveWaterForBetterThings
This #SaveWaterForBetterThings is just like making posters on papers saying "save trees"
— Aarzoo (@vysh_T) March 24, 2016
.@shekharkapur stop wastage of water on
— ठरविà¤à¤¦ हिà¤à¤¡à¤¾à¤µà¤¾à¤² (@ArvindLaluwal) March 24, 2016
1. Bath tub
2. Car wash
3. Swimming pool
4. bungalow garden
Don't lecture#SaveWaterForBetterThings
.#SaveWaterForBetterThings Celebrate HOLI with water DON'T use it to wash Blood. STOP killing innocent animals pic.twitter.com/zIsyfjdeoN
— #GauravPradhan (@DrGPradhan) March 24, 2016
Hey elites, if you really care for water saving start from yourselves, throw your bathtubs out and get a bucket #SaveWaterForBetterThings
— Santosh Kerimath (@SantoshKerimath) March 24, 2016
#SaveWaterForBetterThings Like washing away the dry colours rubbed on you this Holi.
— Ramesh Srivats (@rameshsrivats) March 24, 2016
If you really want to save water then save it every day, not only on festivals!! #SaveWaterForBetterThings
— Sar Ravindra Jadeja (@SarJadeja) March 24, 2016
At eed..in all over world lots of water used for clean blood of innocent animals..
— Neha zindal(Jiya) (@nehalovesranbir) March 24, 2016
But no one speak abt it. #SaveWaterForBetterThings
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