James Bond fans will be steeling themselves for the moment when Daniel Craig sidles up to a bar with a girl on his arm and asks for a Heineken, rather than a martini. The resulting outrage may well affect the film's reception.MGM
James Bond fans will be steeling themselves for the moment when Daniel Craig sidles up to a bar with a girl on his arm and asks for a Heineken, rather than a martini. The resulting outrage may well affect the film's reception.MGMBond's Aston Martin is a piece of product placement so well presented that it has become iconic. The secret agent has driven his fair share of cars, but no new contender has managed to shake off the image of Sean Connery behind the wheel of a DB5. The ejector seat certainly helped.MGMBack during the Timothy Dalton era of Bond, the idea of the world's best secret agent puffing away at a 'cancer stick' did not raise an eyebrow. Bond even uses a pack of Lark cigarettes, cleverly showing the label, as an explosive trigger in Licence to Kill. Perhaps there was supposed to be an underlying 'smoking kills' message.MGMJames Bond cannot help himself when it comes to showing off his watch. Whether he is sipping a drink or shooting a henchman, he is always showing off his Omega bling. It is probably a valid point that quality timekeeping is an essential facet of the secret agent craft. No one likes turning up late to a nuclear launch.MGMCasino Royale had so much Sony imagery in it that the film probably led to hundreds of laptops and phones being bought by glassy-eyed audiences transformed into consumer zombies. Throughout the film, Bond is never far from his phone or laptop. Yet, he still decides to show off his watch.MGM
James Bond will drink Heineken, rather than a martini, in the newest Bond film, Skyfall.
Despite the fact that "Heineken - a pint thereof" does not roll off the tongue quite as easily as "martini - shaken not stirred", the iconic secret agent will change his favourite beverage for the benefit of product placement.
The new film is set to break records for featured advertising, by making £28m worth of deals with companies to feature their products.
James Bond is no stranger to product placement. Throughout the last 22 films, the many incarnations of Bond have happily waved so many products at the viewer that the phenomenon borders on the farcical.
IB Times UK takes a look at some of the worst examples:
