Kendall Jenner Jokes Ex-Boyfriends 'Flopped' Out Of League In New TV Spot

Reality TV star Kendall Jenner has turned years of online mockery into a knowing punchline, using a high-profile Super Bowl campaign to joke that her former boyfriends' sporting misfortune helped bankroll her lavish lifestyle.

In the high-gloss commercial for Fanatics Sportsbook titled 'Bet on Kendall,' released on 27 January 2026, the 30-year-old supermodel leans directly into the so-called 'Kardashian Curse', a long-running internet conspiracy suggesting athletes' careers dip after dating a Kardashian-Jenner.

Rather than swatting the rumour away, Jenner embraces it with biting humour, portraying herself as a woman who profits not from modelling contracts but from betting against her own love life. The tongue-in-cheek approach marks a sharp shift in her public persona, and a calculated play for Super Bowl attention.

Turning the 'Kardashian Curse' Into a Punchline

The advert features Jenner wandering through a hilltop mansion littered with symbols of sporting downfall. She gestures to a luxury pool, quipping that it was paid for by 'Basketball Boyfriend 1' missing the playoffs, and nods to a vintage car supposedly earned after another ex 'flopped out of the league'.

While no names are mentioned, the references are widely understood to refer to her past relationships with NBA stars Jordan Clarkson, Blake Griffin, Ben Simmons, and Devin Booker. Fans were quick to link the jokes to Booker's Phoenix Suns missing the 2025 postseason and Simmons' prolonged absence from top-level play.

By exaggerating the narrative, Jenner flips a meme that once followed her relentlessly into a self-aware gag—and, crucially, a lucrative endorsement.

The commercial was released online on Tuesday, ahead of its official television broadcast during the Super Bowl LX halftime on 8 February 2026. The campaign is set to air globally as the Seattle Seahawks take on the New England Patriots at Levi's Stadium in Santa Clara.

The advert marks Jenner's debut on the 'Big Game' advertising stage. By acknowledging that her exes 'kind of hit a rough patch' after dating her, she has successfully transformed a source of online bullying into a lucrative marketing opportunity. Fans have already begun dissecting the 'faceless exes' featured in the background, noting that the 'Boyfriend 1' jibe follows Devin Booker's Phoenix Suns failing to make the 2025 post-season.

Rewriting the Narrative on Her Own Terms

The 'Kardashian Curse' has been a staple of sports memes for over a decade, often used by fans to explain away poor performances by stars like Lamar Odom or Tristan Thompson. However, Jenner's approach in 2026 is the first time a family member has fully 'owned' the narrative for commercial gain. 'Haven't you heard? The internet says I'm cursed,' she notes in the 90-second digital version of the spot. 'While the world's been talking about it, I've been betting on it.'

A New Target: The 'Football Boyfriend'

The commercial concludes with a transition that has set the NFL world on edge. As Jenner boards a private jet, cheekily credited to 'Boyfriend 3' (a likely nod to her most recent high-profile ex, Bad Bunny), the flight attendant announces their destination as San Francisco for the Super Bowl. Jenner's finger hovers over the betting interface before she whispers, 'Football players,' with a mischievous laugh. This pivot is especially pointed, given that her ex-boyfriend, Bad Bunny, is the official headliner of the Super Bowl LX halftime show.

This teaser has sparked immediate rumours regarding Jenner's current dating status, with fans wondering if a New England or Seattle star is next on her 'starting five.' Whether she is actually dating a player or simply stirring the pot for engagement, the 'Bet on Kendall' campaign has ensured that her love life remains the most discussed topic heading into the 2026 championship.