Kim Kardashian releases KKW Beauty Mattes Collection today

Kim Kardashian's KKW Beauty Mattes Collection is all set to be released on Friday, August 16, at 12 pm PST. She took to social media last night and posted a video featuring her newest collection. She wrote on her Instagram post: "I'm wearing the Matte Cocoa Eyeshadow Palette, Nude and Black eyeliners, 90's Chic Matte Lipstick and 90's Chic Lip Liner."

The products will be available on kkwbeauty.com. She started promoting her new makeup line on August 5, with another Instagram post. "I get a lot of my makeup inspiration from the '90s and love how nostalgic this entire collection is," she said. She also added further details about the new makeup range. She said that the collection includes a Matte Smoke and a Matte Cocoa color range. The collection will include two eyeshadow palettes, six lipsticks, six lip liners and five eyeliners.

In the post, she posed wearing the iconic Versace bondage dress, which is one of the most talked-about dresses in the world of fashion. It was controversial for its revealing nature.

On her Instagram video, she revealed, "I'm about to announce my new KKW Beauty collection. Can you guess what the theme is by my PR list? I've been testing it for months and it's my favourite collection I've ever done. I know I say that, but this one's like for real for real."

She also wrote on her August 5th post, "I can't wait for you guys to try it!!!"

Last night, she again posted a video wearing the lip shade, liner and eyeshadow while announcing today's launch. The Kardashians have established trends with every new product they release. This new makeup range defines Kim's love for the 90s and it remains to be seen if it will cause a resurgence of 90s style.