Kendall Jenner
Kendall Jenner g Reuters

American reality television star Kris Jenner reportedly prompted daughter Kendall Jenner to show her breasts while walking the runway at the Marc Jacobs fashion show at New York Fashion Week.

At the event, the 18-year-old Keeping Up with the Kardashians star strutted her stuff in a see-through top and nude pants.

According to Life & Style magazine, the 58-year-old Kardashian who has played "momager" to all of her children, has been pushing Kendall to "dress sexier in her quest to keep the family in the limelight."

Adding on, Kris also "sees a business opportunity in Kendall."

"She didn't have to show her nipples on the runway, but Kris knew that would get the most attention," an alleged friend, close to the family told the publication. "I'm sure Kris had a say in what she wore."

Kris had taken to Facebook to support her daughter and shared a picture of Kendall on the runway for Marc Jacobs.

"So Proud of You Kendall!!!" she wrote.

Previously, Kendall recalled the day she knew she was selected for the show.

"I just recently turned 18, so this [Marc Jacobs show] is my big kick-off to start and grow my career," she told Into The Gloss of her runway debut. "The New York fashion scene is crazy, madness, but I love the energy. I love everything about it—like the hair and makeup today, it's incredible. I've never had my eyebrows bleached; I don't even look like myself!"