LG X series: X Cam and X Screen launched under mid-range tag ahead of MWC 2016

LG has launched two new smartphones, the X Cam and X Screen, as part of its new mid-range X series ahead of the much awaited flagship LG G5 launch at the Mobile World Congress in Barcelona. The handsets will hit key markets in Asia, Europe and Latin America starting March but MWC 2016 visitors can catch a glimpse of the new X series models from February 22-25.

Most of the spotlight has been on the company's flagship LG G5 this year but the latest launch shows that the company acknowledges the competitive budget smartphone market and wants a bigger share of the pie. LG has never really been a preferable pick for smartphone buyers other than its premium G series range. A mid-range series launch like this indicates the company is experimenting with a fresh strategy for its mobile division.

"Everyone has a favourite smartphone feature and at LG, we think there's room for devices that do one thing very well and that customers shouldn't have to pay for features that they don't want. At the end of the day, we're committed to offering consumers more choices," said Juno Cho, president and CEO of LG Electronics Mobile Communications Company.

While the X Cam features a 5.2-inch full-HD (1080x1920 pixels) in-cell display, the X Screen sports a 4.93-inch HD main display as well as a 1.76-inch LCD (520 x 80) secondary display, similar to LG's V10 model . The X Cam will run on a 1.14GHz octa-core processor with 2GB of RAM, 16GB of inbuilt storage while the X Screen will be powered by a 1.2GHz quad-core processor with the same RAM and storage capacities as the X Cam.

While both the models will sport a 13 MP rear camera and an 8 MP front cam, the X Cam will sport an additional 5 MP camera at the back. Both the devices will be pre-installed with the Android 6.0 Marshmallow OS.

The most important element, the pricing, however, has not been revealed. Once the pricing is set, it will help consumers decide if they are ready for yet another mid-range model among a plethora of options.

Here are the technical specifications of the models as listed by the company:

X Cam Specifications

Display: 5.2-inch FHD In-cell Touch
Chipset: 1.14GHz Octa-Core
Camera: Rear 13MP and 5MP / Front 8MP
Memory: 2GB RAM / 16GB ROM
Battery: 2,520mAh
Operating System: Android 6.0 Marshmallow
Dimensions: 147.5 x 73.6 x 5.2mm~6.9mm
Colors: Titan Silver / White / Gold / Pink Gold

X Screen Specifications

Display: Main) 4.93-inch HD In-cell Touch
Secondary) 1.76-inch LCD (520 x 80)
Chipset: 1.2GHz Quad-Core
Camera: Rear 13MP / Front 8MP
Memory: 2GB RAM / 16GB ROM
Battery: 2,300mAh
Operating System: Android 6.0 Marshmallow
Dimensions: 142.6 x 71.8 x 7.1mm
Colors: Black / White / Pink Gold