Liverpool receive huge transfer fund injection with record-breaking New Balance deal
Liverpool are already preparing for next season after the club confirmed a record-breaking deal with New Balance to become the kit manufacturer from the 2015-16 campaign.
The US sportswear company will replace Warrior which has been responsible for designing the Merseysiders' kit since the 2012-13 season.
New Balance, which is actually the parent company of Warrior, will become the fifth kit manufacturer in the history of Liverpool, whose kit was previously made by Umbro, Adidas and Reebok.
The Premier League giants have confirmed the agreement through an official statement.
"Liverpool FC today announced sports apparel manufacturer New Balance as their official kit supplier from the 2015-16 season.
"The multi-year partnership has become the biggest kit supplier deal in the club's history, with New Balance - one of the world's major sportswear manufacturers - responsible for designing the Reds' strips and training apparel."
Liverpool's previous deal with Warrior was worth around £25m per year. However chief commercial officer Billy Hogan says the new deal will be much more lucrative.
"We are thrilled to announce this partnership with one of the world's leading sportswear brands, which is a record-breaking deal for the club," he said.
"Like Liverpool FC, New Balance has more than 100 years of heritage and a global footprint. Not only are they well known for their technical innovation across a range of sports but they also have a presence in many countries across the world, which will all feature LFC kit. We are very excited about joining forces with them."
© Copyright IBTimes 2024. All rights reserved.