London's American food boom uncovered
There is an American food boom in Britain at the moment, with countless burger restaurants, BBQ joints and 50's diners dotted across the country, offering a large slice of Americana.
But what's the driving force behind this US food revolution, and why are people lapping up the calorie-laden food that is almost as synonymous with the States as the stars and stripes?
In a special short documentary, IBTimes UK spoke to some of the leading players in London's American restaurant scene to find out how the trend towards US food emerged, and whether the British public will continue to want their grub American-style in the future.
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