Madonna To Launch Her First Perfume ‘Truth or Dare’

The pop icon is to launch her new fragrance 'Truth or Dare' to coincide with the launch of her new album in April 2012.

Madonna is soon to join the likes of celebrities including Beyonce and Britney Spears after announcing that she is to launch her first fragrance.

The signature perfume, named 'Truth and Dare' will initially go on sale exclusively at US department store, Macy in April next year and then hit stores across the globe in May.

The floral, woods, and vanilla-scented perfume is the result of the star's partnership with international fragrance company, Coty Prestige and will be the first product launched from Madonna new lifestyle brand that will eventually include accessories, handbags, lingerie, and possibly clothing.

Madge, 53, has also conveniently timed the launch 'Truth and Dare' to coincide with the release of her next studio album next year.

Reports suggests that two tracks off the untitled comeback album, which have already been leaked online, have already received mixed reviews from fans.

Following the announcement Madge said: "I have always been obsessed by fragrance and for years wanted to create something personal that was an expression of me but that other people could relate to as well. Something honest, and yet daring, hence the name 'Truth or Dare.'"

Madonna will be the face of the major marketing campaign produced in collaboration with Fabien Baron of Baron & Baron that will support the fragrance.

Do you think Madonna's fragrance will have star quality?