Manchester City Sign Unique Nissan Deal 'Worth Millions'
Manchester City have signed a unique deal with Japanese car manufacturer Nissan that will see the automaker also associated with the owner's plethora of sports teams with undisclosed financial terms rumoured to be worth millions.
The five-year deal with the Premier League champions will allow Nissan to attach its name as the 'official automotive partner' to City's US and Australian sports equivalents.
City Football Group, Manchester City's holding company, led by billionaire Sheikh Mansour bin Zayed Al Nahyan, owns the newly formed New York City FC – who have been heavily linked with Chelsea legend Frank Lampard – Melbourne City FC and it has ties with Japan's Yokohama Marinos – founded as the company team for Nissan.
The deal represents the first global partnership for City Football Group.
"This innovative partnership enhances Nissan's investment in the game of soccer, which is a key platform to further strengthen our brand globally," said Nissan president Carlos Ghosn.
City chairman Khaldoon al Mubarak said: "Nissan is a leader in innovation and sustainability; values which are also at the heart of our own organisation."
This is the first automotive partner the Blues have had, and signifies their ascent as one of Europe's leading clubs.
Although the financial details of the agreement have not been disclosed, Sportsmail reports that it is worth tens of millions of pounds to Manchester City and its associated teams, and is supposedly much more lucrative than Arsenal's partnership with Citroen and Chelsea's ties with Audi with City describing it as "the most significant of its type in the Premier League".
City follow in the footsteps of their cross-town rivals Manchester United who have also signed a big deal with a car manufacturer. However, the Red Devils' partnership with Chevrolet will see them have the American car manufacturer's name emblazoned across its iconic red shirts.
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