Mattel goes Head to Head with Hasbro and Lego at the Box Office
While comic book adaptations still prove to be big business at the box office, toy-related movies are proving to be just as big a draw. In recent years, there has been a spate of successful toys-to-film adaptations including two G.I. Joe movies, Battleship and The LEGO Movie.
Now American toy giant Mattel, who is behind such brands as Barbie and the Masters of the Universe, has decided to join both the toy spin-off and comic book movie races by adapting one of its best-selling products, Max Steel, a super-powered teenager.
© Copyright IBTimes 2024. All rights reserved.
Join the Discussion