Meghan Markle Blasted for Allegedly 'Acting Like Trash,' Having 'Enormous Ego' After Netflix Cuts Ties

Meghan Markle is facing a fresh wave of criticism after she and Netflix announced on Friday that their partnership on her lifestyle brand As Ever was ending, with some social media users reacting harshly to the Duchess of Sussex's statement about the split.

The separation was presented by both sides as a planned next step rather than a dramatic rupture. Netflix said Meghan's interest in 'elevating everyday moments in beautiful yet simple ways' had helped shape As Ever and added that she would now continue building the brand independently, while a spokesperson for Meghan said the company had seen 'meaningful and rapid growth' and was 'ready to stand on its own.'

The Optics of the Split

The difficulty for Meghan Markle is not simply that the partnership has ended. It is that the language around the announcement left space for critics to decide the tone for themselves, and some of them did so with all the subtlety of a brick.

Several users on X seized on Meghan's side of the messaging and contrasted it with Netflix's more polished farewell. One wrote that Netflix had 'signed off with class' while Meghan had chosen to 'act like trash,' reviving the old habit of referring to her as Rachel, the name of her character in Suits.

Another mocked the claim that As Ever had grown quickly, suggesting that companies do not usually walk away from a successful venture out of generosity.

Those responses were crude, but they were also revealing. Meghan has long inspired a kind of commentary that is less interested in business arrangements than in personal symbolism, and even a fairly standard corporate uncoupling is quickly reframed as evidence of vanity, delusion or failure.

A sixth critic quoted in the source article said she lived 'in a fantasy world with an enormous ego,' which is the sort of line that tells more about the culture of online pile-ons than it does about the mechanics of a brand partnership.

Markle's Brand Still Has Something to Prove

The commercial backdrop is not especially flattering. With Love, Meghan first launched on Netflix in March 2025 and appeared alongside the wider rollout of As Ever, with products including raspberry jam woven into the show's presentation.

The brand's website has offered items such as honey and tea sets, jam sets and a candle priced at $64, which the source article converted to £48.

Earlier this year, figures also showed that Meghan's Netflix programme had failed to break into the platform's top 1,000 most watched titles. According to data cited in the Express and repeated by the Evening Standard, the second instalment of With Love, Meghan ranked 1,124th between July and December 2025 with two million views.

That is not insignificant, but it is not the sort of performance that silences doubters or renders a split with a major streamer clearly triumphant.

Moving on Without Netflix

A more measured reading of events suggests a different perspective. People magazine reported that Meghan Markle and Netflix were ending their As Ever partnership, framing the move as a transition rather than a collapse, in keeping with Netflix's insistence that this had always been the intended arrangement.

If that account is accurate, then the story is less about a door slamming shut than about Meghan trying to prove that As Ever can exist without a corporate giant holding it upright.

That is a harder test than issuing mood boards, selling jam and talking about joy in the abstract. A standalone brand has to carry its own weight, particularly when its founder attracts this level of scrutiny and every statement is read either as evidence of poise or proof of unbearable self regard.

For Meghan Markle, the Netflix chapter may be over, but the harsher verdict now comes from a far less predictable audience that has already reached a conclusion and shows no intention of concealing it.