Pokemon Go crosses another milestone with 100 million downloads

Pokémon Go's first major update may have infuriated fans with its limiting or removal of several features and other tweaks, but the viral smartphone game is still showing no signs of slowing down. According to a new report by research firm App Annie, the augmented reality mobile game has been installed over 100 million times worldwide.

The app is also continuing to rake in daily revenue of over $10m (£7.6m) on iOS and Google Play combined.

In July, app analytics firm Sensor Tower estimated that the smash hit game garnered more than 50 million downloads on Android in record time - just 19 days - coolly beating Color Switch's previous record of 77 days.

App Annie's latest report notes that the impressive success of the Pokémon Go frenzy has also had an impact on the overall app economy as well, particularly with regards to revenue and user engagement of other top apps and games.

Although daily revenue for mobile games other than Pokémon Go did decline in the US shortly after the game's release, they did manage to get back to their usual revenue levels in just a few days. Meanwhile, popular, top-grossing games such as Clash of Clans, Candy Crush Saga and Mobile Strike did not experience any significant dips in daily revenues.

"On the whole, this isn't particularly surprising as the majority of game revenue comes from a small minority of users and these players are unlikely to be deeply engaged across a multitude of top-grossing games," the report reads.

Besides putting augmented reality (AR) technology and other AR-related games in the spotlight, the game has also presented businesses with the unique opportunity to tap into the trend as well by paying for increased foot traffic, setting up their own virtual treasure hunts and creating their own engaging AR-based activities.

"By now, it should be clear that PokémonGO's launch was a watershed moment for AR and its success has not come at the expense of other mobile games or apps," the report notes. "Instead, it has opened up new engagement and revenue opportunities for the entire app ecosystem by creating a model to close the online-to-offline (O2O) loop."