Saul Goodman has arrived in Better Call Saul season 3: Is Jimmy close to becoming his alter ego?

Saul Goodman has finally arrived! The moment that fans of the AMC drama have been waiting for was explained in Better Call Saul season 3 episode 6 as we finally know how Jimmy McGill (played by Bob Odenkirk) got his alter-ego name, Saul Goodman.

In the previous episode titled, Off Brand, a disciplinary hearing against his brother Chuck McGill resulted in Jimmy being suspended from practising law for one year. The penalty presented Jimmy with a dilemma as he had purchased local air time advertising his services, and now he can't air his ad because of his suspension.

Jimmy comes up with a scheme to advertise to sell the time. In a disguise accented by a black cap, sunglasses, and facial hair, Jimmy goes into hipster mode in a commercial where he appears as ad salesman Saul Goodman. "It's just a name," Jimmy tells Kim when she questions his Saul Goodman persona.

Is Jimmy close to becoming his alter-ego? Co-creator Peter Gould spoke to IndieWire about Jimmy's new persona. He explained, "I don't think we had a clue that Jimmy would start using the name Saul Goodman professionally this season, when we started. We just followed the logic of the situation — in Episode 5 and 6 Jimmy's legal license is suspended and we thought, okay, what are the implications of that?"

Gould continued, "I hate to say everything happens organically, but I will say also that we're just delighted when we see that option. Sometimes it seems too good to be true."

According to the co-creator, Saul is a mask that Jimmy puts on, which eventually takes over in Breaking Bad. He said, "I think what we've learned is that Saul is a mask that Jimmy dons. Bob talks about this sometimes — that if you wear a mask long enough, sometimes your face kind of molds itself to the mask."

The prequel series has focused on con-man-turned-attorney Jimmy McGill, a likable lawyer who often resorts to bending the rules of law. The show over the course of 3 seasons, has slowly inched closer to McGill's evolution into Saul Goodman, who was the legal protector of drug kingpin Walter White in Breaking Bad.