Shah Rukh Khan's Raees trailer scores 7 million views just hours after release
The trailer for Raees has been met with positive reaction from fans and critics alike.
The first trailer for Shah Rukh Khan's eagerly anticipated Raees was released amid much fanfare on Wednesday (7 December).
The actor was joined by co-star Nawazuddin Siddiqui at a live launch event which was relayed to fans of the superstar who had gathered at selected cinemas in Mumbai for the exclusive screening of the first trailer.
Set in 1980s Gujarat, Raees tells the story of a bootlegger named Raees Alam (Khan) who is pursued by a police officer, (Siddiqui) intent on taking down his illegal racket.
The film, directed by Rahul Dholakia, also stars Mohammed Zeeshan Ayyub, Pakistani actor Mahira Khan who makes her Bollywood debut with the film and actress Sunny Leone.
Following the unveiling of the two and a half minute trailer, the hashtag #RaeesTrailer was trending on social media all day, as fans and critics shared their excitement about the film.
The trailer raked up over 7 million views on YouTube just hours following its release in the morning. That figure rose to 21 million views in 24 hours, surpassing the record set by Aamir Khan's Dangal which scored 9 million views in 24 hours.
Responding to the positive reaction to the trailer, the actor tweeted a message saying: "To the Fan Clubs well wishers & my twitter family shukriya [thank you] for viewing & reviewing it so. Seems like a movie release."
Set to clash with Hrithik Roshan's Kaabil, Raees will release on 25 January, 2017.
So happy 2 c all the FanClubs ready for the trailer.Thk u so much for ur lov. Reaching in 10mins & then Raees is urs pic.twitter.com/R09b2EkURR
— Shah Rukh Khan (@iamsrk) December 7, 2016
.@iamsrk on the patience and kindness that went into making Raees at the #RaeesTrailer launch. @ritesh_sid @rahuldholakia @Nawazuddin_S pic.twitter.com/UScCqih9M2
— Red Chillies Ent (@RedChilliesEnt) December 7, 2016
#Raees trailer is a throwback (in the best way) to those Salim/Javed-style 70s hits. @iamsrk, you are so mercurial. Many congrats to all.
— Rajeev Masand (@RajeevMasand) December 7, 2016
UFO curtain raiser of world's first interactive @RaeesTheFilm Trailer launch.Check out super fun with @iamsrk @RedChilliesEnt @excelmovies pic.twitter.com/KPR1iOPFhl
— Red FM (@RedFMIndia) December 7, 2016
Loved #Raees trailer. To steal a line from Mae West: when @iamsrk is good, he's very, very good but when he's bad, he's better! #cantwait
— Anupama Chopra (@anupamachopra) December 6, 2016
Almost 6 million views in 16 hours and 218k likes. I knew the #Raees trailer would break the internet.
— Donsword â (@iamdonsword) December 7, 2016
Raees Trailer: @iamsrk is All Set to Bring Back 70s Style Drama to Big Screen. pic.twitter.com/84thRTqpjL
— S19 (@shan193442) December 7, 2016
@Watch_Bollywood
— shaik muzamill (@Muzamill007) December 7, 2016
RAEEs trailer is awesome pic.twitter.com/ujyzMdKiZt
@Nawazuddin_S @rahuldholakia giving finishing touches to Raees. Thank u guys u r stupendous. #RaeesTrailerAaRahaHai pic.twitter.com/ulZFwon8j3
— Shah Rukh Khan (@iamsrk) November 30, 2016
Check out some photos of fans in Nagpur getting ready to watch the #RaeesTrailer earlier today. @iamsrk @RaeesTheFilm pic.twitter.com/DERt75BEUE
— INOX Leisure Ltd. (@INOXMovies) December 7, 2016
To the Fan Clubs well wishers & my twitter family shukriya for viewing & reviewing it so. Seems like a movie release pic.twitter.com/Nabp89Hrqy
— Shah Rukh Khan (@iamsrk) December 8, 2016
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