The CEO affirmed Apple's interest in AR tech and likened its potential to that of the smartphone.
Apple's original equipment manufacturer Wistron Corp of Taiwan will assemble the phones.
Team stats, championship records and more added to Apple's personal assistant.
A guide to all of the rumours and gossip surrounding the 2017 Apple iPhone.
Three contract, SIM-only and PAYG customers can now place calls over Wi-Fi without an app.
The bug is affecting iPhones and iPads running iOS 10.1 and below.
Alleged CCTV shows co-pilot placing an iPhone 6S and iPad on the instrument panel.
How difficult is it to live with a decade-old iPhone? We buy one off eBay on its 10th birthday to find out.
As the iPhone turns 10, we revisit how Steve Jobs and Apple managed to make a buggy iPhone look finished.
From keyboards to holograms - we take a look at the ignominious history of the iPhone rumour mill.
The Chinese electronics company sold over 2 million smartphones in India in 2016.
We reveal the IBTimes UK smartphone of the year for 2016.
Test your knowledge on this year's technology news with IBTimes UK's end of year quiz.
The wireless earphones are selling for up to £340 as fans clamour for the latest Apple accessory.
Apple's wireless AirPods have finally arrived but can they make cord-cutting come of age?
Reigns and Chameleon Run finished second as Apple rounds up the year's App Store hits.
The OLED model is one of more than 10 iPhone prototypes that are in contention for release.
The man said he lost his iPhone during an ice fishing trip with friends back in March 2015.
Deals include money off a wide range of Apple products, from retailers and the company itself.
US road safety agency issues guidelines for phone makers to curb dangerous app-use while driving.
Newly published Apple patent shows designs for a folding screen with flexible OLED display.
IBTimes UK financial columnist Edmund Shing gives his top tips on how to get the best deals this Black Friday.