"The world is more beautiful the more you accept," the ad's message read.
Matt Ryan's Atlanta Falcons blow a 25-point second-half lead in harrowing fashion at NRG Stadium in Houston.
The pop superstar shone as New England Patriots took on Atlanta Falcons in Houston.
Beyonce, Madonna and even Ella Fitzgerald have performed at the Super Bowl. But who was the best?
Professors, NFL players, psychic dogs and bookies among those to weigh in on the big game in Houston.
Tom Brady and Joe Montana are among the quintet of players to have scooped MVP honours more than once.
IBTimes UK casts an eye back over the history of one of the world's biggest annual sporting events.
Fans of the Patriots and the Falcons told to change their Wi-Fi passwords by communications giant.
Gaga, 30, also working on new music after releasing her fifth album Joanne in October.
Smith and his wife were driving in their Mercedes Benz SUV when they were rear-ended by a Hummer H2.
The 39-year-old star confirmed his decision at an emotional media conference in Denver.
Supporters of the singer turned up to protest held outside NFL headquarters
An ode to black power will be in the top 10 – and everyone simply has to deal with it.
Seoul confirms satellite achieved orbit, although it is unclear if device is functioning properly.
British band are expected to be joined by Beyonce and Bruno Mars during headline performance.
The 50th instalment of the NFL's showpiece event takes place at the Levi's Stadium on Sunday 7 February.
A round of this week's biggest gaming news stories.
IBTimes UK visits the stadium ahead of it hosting Super Bowl 50.
Beyoncé will perform at the NFL Super Bowl's half-time show on 7 February 2016.
Federal Aviation Authority to impose 32-mile 'no drone zone' around Super Bowl stadium for 10 hours.
Microsoft HoloLens simulation video brings Super Bowl into your house and on to your coffee table.
EA uses Madden NFL 16 to predict first ever Super Bowl victory for Carolina Panthers, who play Denver Broncos.
