Xiaomi's edgeless Mi Mix smartphone sells out in 10 seconds during flash sale

Chinese smartphone maker Xiaomi has seen its new "concept" smartphone – the Xiaomi Mi Mix – break its own sales record, after selling out during a flash sale in just ten seconds.

Touted as the world's first smartphone to sport an edgeless display, the Mi Mix went on sale earlier today (4 November), exclusively in China via the company's official website. While the record sounds great on paper, it's unclear how many units were actually up for grabs during the rapid flash sale.

Several reports have claimed Xiaomi plans to produce only 10,000 units each month, which would make the phone something of a rarity even in its native region.

A second flash sale is currently scheduled for 8 November, according to the Mi Mix store page. As is often the case with Xiaomi, UK and US hopefuls looking to import the Mi Mix will have to turn to third-party retailers, although with such limited stock it could be a long wait.

Revealed at a press event on 25 October, the Mi Mix grabbed a fair amount of attention thanks to its impressive screen-to-body ratio of 91.3%. The eye-catching design also stretches to the ceramic material used to create the body.

Fans of tongue-twisting feature names will also enjoy Xiaomi's boasts of the phone's "cantilever piezoelectric ceramic acoustic technology" – a replacement for the earpiece that uses tech similar to bone-conduction headphones for voice calls.

Both the standard variant priced at CN¥3,499 (£422) and the CN¥3,999 (£480) "exclusive" version of the Mi Mix were included in the first batch, according to XiaomiToday, with the two packing 4GB of RAM and 128GB of storage and 6GB of RAM and 256GB of storage respectively.

Funnily enough, the Mi Mix's insanely short time on sale tops a record set only days prior, as Xiaomi's latest phablet – the Mi Note 2 – sold out in a similarly whizzing total of 50 seconds.