Grammy-winning singer Bruno Mars was named on Sunday (September 8) as the headliner for the halftime show at next year's Super Bowl.

Mars and his band, The Hooligans, were introduced before hundreds of screaming fans at the Fox NFL Sunday broadcast, which was held live from Times Square in New York City to kick off the first full weekend of professional football.

The National Football League says the Super Bowl halftime show is the most-watched music event in the world. It says more than 110.5 million viewers saw last year's show featuring R&B superstar Beyonce.

Next year, Super Bowl XLVIII will be held on Feb. 2 at the MetLife Stadium in East Rutherford, New Jersey.

Mars, 27, whose style ranges from pop to reggae, will join a roster of music legends who have headlined the Super Bowl halftime show, including Bruce Springsteen, Prince and Madonna.

The Hawaiian born singer, whose real name is Peter Gene Hernandez, is a 14-time Grammy nominee and has sold more than 115 million singles worldwide.

Presented by Adam Justice