Cheryl makes TV comeback with innovative Childline campaign amid pregnancy rumours

Yet to confirm or deny claims she is pregnant with boyfriend Liam Payne's baby, Cheryl has made a worthwhile TV comeback in a new Childline charity campaign video.

As the charity marks its 30<sup>th anniversary this year, Cheryl's status and popularity with young people will hopefully make those suffering from mental health and well-being issues acquire support.

Making for uneasy viewing, the clip was revealed on 2 November and shows the former Girls Aloud star in a school gym sat on a chair, in a defeated stance with her arms folded in her lap. Her voice is replaced by young people voicing their timid cries for help.

One voiceover includes a boy too frightened to tell his father that he gay, while another teenage girl speaks about being sexually abused at home.

Childline is founded by Dame Esther Rantzen in 1986 and the organisation marked its 30th anniversary earlier this week. The ad is a leftfield move for the charity and bosses hope the former X Factor judge will bring its work to "a whole new audience".

Of the project, Cheryl said: "As a teenager I was aware of Childline, but like so many others I mistakenly thought it was just for young kids.

"The reality is that it doesn't matter whether you are at primary, secondary school or college, or how big or small your problem is, Childline is there for you."

Adding to this, Rantzen said: "We are really excited at the awareness that Cheryl will bring to the service, and in particular how she will enable us reach out to even more desperately unhappy young people with nowhere else to turn.

"She fully understands the new dangers young people face today such as sexting and cyber-bullying.

"The reality is that whatever the age or the problem Childline is a free, confidential helpline for any young person – a message that Cheryl will help us take to a whole new audience now that she has joined the team," she continued.

Rumoured to be expecting her first child with former One Direction boyfriend Liam Payne, Cheryl wears a baggy grey sweatshirt and jeans for the promo. It is thought to have been filmed a few weeks ago.

Recent Childline figures show a 22% increase over the last three years in the number of counselling sessions provided for girls aged 12-18 suffering from mental health and wellbeing issues.