Girl Power: Spice Girls' Wannabe recreated with empowering message about women's rights
Global Goals #WhatIReallyReallyWant movement has received support of former Spice Girl Victoria Beckham.
More than two decades after the Spice Girls first coined the phrase 'Girl Power', a new social media campaign for women rights has proved that it still resonates with millions across the globe.
A host of international female stars have recreated the 1996 hit Wannabe made iconic by Posh, Ginger, Sporty, Baby and Scary Spice.
The 90-second clip, which was directed by MJ Delaney, features Sri Lankan Bollywood actress Jacqueline Fernandez, Nigeria's Seyi Shay, South Africa's Gigi Lamayne and Monoea, the United States' Larsen Thompson, the U.K.'s M.O. and Canada's Taylor Hatala.
Just like the original Wannabe video, the promo is made to look like it was captured in one take, with a continuous tracking shot of the camera following the performers as they sing and dance in various locations around the world. The visuals also feature various signs and murals spelling out some of the goals.
With the help of the of its online movement , Global Goals Campaign hopes to shed light on issues affecting young women around the globe sexual violence, lack of education and child marriage. The campaign also encourages young girls to share a photo of themselves holding up a sign spelling out what they want for the future, using the hashtag #WhatIReallyReallyWant.
"This is about modern day girl power," said Delaney. "The Spice Girls were about a group of different women joining together and being stronger through that bond.
"These differences are what we want to celebrate in this film, while showing there are some universal things that all girls, everywhere, really, really want."
It has already received the support of former Spice Girls Victoria Beckham who shared the linked with her 10.2million followers noting that she was "so proud" that the organisation was using their anthem to empower a new generation.
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