Hulala Home Expands to the UK Market Following Strong U.S. Growth

Hulala Home, a fast-growing furniture brand known for its modern designs, durability, and sustainability, is officially launching in the UK.

Founded in the U.S. in 2014, the company expanded its operations in 2018 with large warehouses for localised distribution and, in 2023, joined Eden Reforestation Projects to enhance its social responsibility efforts. Now, leveraging its strong U.S. growth, Hulala Home is bringing its expertise to the UK market, strengthening logistics, retail partnerships, and customer service to meet increasing European demand.

Bringing Design and Functionality to UK Consumers

Hulala Home's UK launch showcases a selection of its best-selling furniture, including the Lecce Farmhouse Armchair, known for its classic elegance, and the Michele Task Chair, designed for modern home offices. These pieces blend comfort, durability, and style seamlessly, reflecting Hulala Home's commitment to high-quality craftsmanship and timeless design.

'Our expansion in the UK is enabling us to bring well-designed, high-quality furniture to new audiences, offering a wider range of home furnishings that benefit people's lives and delivering on our goals of functionality, sustainability, style, and affordability, such as the paulownia wood collection we are developing, which is a great example of our commitment to sustainability and service excellence,' said Justin, spokesperson for Hulala Home.

Sustainability at the Core of Growth

Hulala Home continues its environmental and social responsibility efforts as it expands:

• Partnership with Eden Reforestation Projects: For every order placed, a mangrove tree is planted, contributing to carbon sequestration, ecosystem restoration, and local job creation.

• Material Innovation: Most of their products are FSC and GREENGUARD certified, ensuring they are non-toxic, eco-friendly, and sustainable. We also incorporate Paulownia wood, a fast-growing natural hardwood that supports biodegradability and recyclability, further reducing our environmental footprint while maintaining quality and durability.
• Eco-Friendly Manufacturing & Packaging: Hulala Home prioritises eco-friendly packaging materials and optimises production processes to reduce waste and improve sustainability.

UK Warehousing and Logistics Expansion

To support its UK launch, Hulala Home has expanded its warehouse and distribution network, ensuring fast, reliable service:

• New UK Warehouse: Located in Birmingham, enabling faster delivery nationwide.
• European Distribution Centers: Existing hubs in France and other locations support cross-border fulfilment.

Customer Service & Consumer Experience

With its expansion, Hulala Home is also adapting its customer service policies to serve UK consumers better:

• Regional return centres for hassle-free returns.
• Dedicated UK customer support for inquiries on assembly and delivery.

Looking Ahead: Hulala Home's Vision for the UK

'As the demand for high-quality, sustainable furniture continues to grow in the UK market, we are committed to providing our customers with better choices and furniture solutions. We see this as our long-term commitment to our customers,' said CEO Scarlett Fan.

As Hulala Home establishes its presence in the UK, it remains committed to design excellence, sustainability, and an exceptional customer experience. It ensures that consumers have access to affordable, high-quality furniture that lasts.

Bringing Thoughtful Design to the UK

With its entry into the UK market, Hulala Home is bringing its design, durability, and sustainability expertise to British consumers. The brand's expansion marks an essential step in its global growth strategy, ensuring more customers can access furniture built to last while prioritising responsible production.

For media inquiries or partnership opportunities, please contact HULALA HOME INC at hello@hulalahome.uk or call (+44) 0776 674 544. The company is located at 1401 E Hattie St, Fort Worth, Texas, 76104, United States.