Kylie Jenner
Kylie Jenner releases her new Kylie Brights collection on 24 August Ethan Miller/Getty Images

Kylie Jenner may want to rethink some of her new merchandise. The Life Of Kylie star has received criticism yet again for selling T-shirts with her voluptuous bikini body on the front with some describing the item as "narcissistic" while others admit they would be embarrassed to wear such a "provocative" outfit.

The 20-year-old has added a string of new products to her Kylie Brights collection at the Kylie Shop, including mobile phone cases with the phrases "chill b***h" and "unfollow me", and gold necklaces with "no photos please" in block font. However, it is the bold pink, yellow and blue T-shirts which have caused the biggest stir.

Printed across the entire front of the T-shirt is a headless Kylie wearing a two-piece bikini showing her abs and cleavage. Many of the TV star's young fans complained that they are unable to wear such an outfit to school, with one stating: "Stop making your shirts so provocative I'm trynna wear this to school."

Offering a suggestion for more suitable products, one youngster said: "I have dress code can one shirt be like your lips or something because i love the color but im in highschool and cant afford to buy something i cant wear."

Another questioned: "Hey sis can you release school wearable clothes?"

Highly unimpressed, another critiqued: "Didn't think this level of narcissism could be reached."

While one disappointed follower said: "That just looks like one of those Hanes T-shirts from Walmart... with Kylie printed on it."

Perhaps summing up the overall reaction to the T-shirts, one quipped: "I almost just crashed my car bc I was looking at this."

New Kylie Brights tee 💙 Thursday 9am PST KylieJennerShop.com #BrightsCollection

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Kylie's new Brights range is set for release at 9am PST on 24 August. It is not the first time Kylie has come under fire for her clothing collection – in June, the reality star and her older sister Kendall Jenner received backlash for selling T-shirts with the defaced images of music icons such as Tupac Shakur, Biggie Smalls and Metallica replaced with the sisters' own faces.

After being threatened with legal action, the line was promptly pulled from their online store.

Voletta Wallace, mother of late rapper Biggie, slammed the Jenner sisters through Twitter, writing: "I am not sure who told @kyliejenner and @kendalljenner that they had the right to do this. The disrespect of these girls to not even reach out to me or anyone connected to the estate baffles me. I have no idea why they feel they can exploit the deaths of 2pac and my son Christopher to sell a T-shirt. This is disrespectful, disgusting, and exploitation at its worst!!!"

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