Luxury Is Out, Comfort Is In: Brits Now Say True Wealth Means Having a Garden and Early Retirement

Wealth in the UK is being redefined, with comfort and financial security now considered more valuable than luxury and excess. According to a new study by HSBC and YouGov titled Your Money's Worth: Defining Wealth in 2025, Britons today associate wealth with practical assets—such as owning a home, having a driveway, or even a kitchen island—rather than expensive watches or designer handbags.

A striking contrast emerged between generations. While older Britons still see traditional luxury as a sign of affluence, Gen Z and Millennials place greater value on financial stability and work-life balance. With the threshold for being considered wealthy now set at £213,000 ($275,400) annually, financial priorities have shifted towards sustainable investments, home ownership, and the ability to retire early.

What Do You Need to Be Considered Wealthy in the UK?

Younger generations no longer perceive a £100,000 ($129,300) salary as particularly high. Instead, many see it as the minimum required to live comfortably—rather than a mark of true wealth. Those who exceed this income threshold are advised to invest strategically, whether through property, stocks, or retirement funds to secure long-term financial stability.

Britons now define wealth less by material possessions and more by lifestyle factors. In the HSBC survey, respondents ranked the following as key indicators of wealth:

• Owning a home
• A large driveway
• Having more than one car
• A spacious garden
• Hiring a housekeeper or cleaner
• A gym membership
• Frequent international travel
• Owning multiple properties
• Early retirement plans

Gone are the days when a Rolex watch or a designer handbag automatically signalled wealth. Instead, practical home upgrades, financial independence, and a comfortable lifestylenow define affluence in modern Britain.

The Growing Trend of Early Retirement and Investments

For 48% of Britons, the ability to retire early is the ultimate symbol of wealth. The past decade has seen a surge in people building investment portfolios—including cryptocurrency, stocks, and government bonds—to create long-term passive income. Many now purchase multiple properties to rent out, ensuring a steady income stream while their assets appreciate in value.

Financial advisors have become increasingly sought after, with some individuals entrusting their wealth to professional investors who manage portfolios on their behalf. Many are also opting for high-interest retirement savings accounts, contributing approximately 20% of their income each month. Those who start early can accumulate up to £1 million ($1.3 million), allowing them to retire comfortably in their 40s or 50s.

Xian Chan, HSBC's Head of Premier Wealth, commented on this trend, stating:

'It's important for wealth to be seen as something you build over a lifetime. One of the key parts of this is consistency. Saving and investing often, and tailoring the amount you put aside based on what you can afford at different life stages, is a crucial habit to build prosperity.'

Why Perception of Wealth is Often Misleading

Despite the rise of 'stealth wealth', social media continues to promote a misleading image of affluence. Many assume that those who flaunt luxury cars, designer fashion, or extravagant holidays are genuinely wealthy. However, financial experts argue that this isn't always the case.

Vicky Renal, a financial psychotherapist, highlighted the psychological aspect of wealth perception, explaining:

'Many of us are quick to assume others have more than we do – a belief built through our perception of other people's spending habits and perpetuated by vehicles like social media, which show life in terms of highlights rather than daily routine.'

Similarly, Abid Salahi, co-founder of FinlyWealth, revealed how appearances can be deceiving:

'I once advised a client who drove a flashy sports car and wore expensive watches yet struggled to qualify for a basic credit card. Genuinely rich individuals often prioritise financial security over ostentatious displays of wealth. True wealth is about financial security and freedom, not just the outward trappings of success.'

Long-Term Financial Freedom vs. Short-Term Luxury

The survey reinforces the idea that financial stability and freedom are valued more than fleeting status symbols. Many people go into debt attempting to portray an image of affluence, but in reality, it is long-term financial security—rather than ostentatious displays—that signifies true wealth.

In an era where wealth is increasingly about practicality and financial foresight, those who focus on building assets, reducing liabilities, and maintaining a strong investment portfolio are more likely to achieve lasting prosperity.

Ultimately, as Britain redefines wealth, the most important luxury is not an expensive car or a designer label—but the freedom to live comfortably, without financial stress.